Susie Marino

Contributor
27 Articles

More Articles from Susie Marino

The 10 Biggest PPC Stories of ’21 (& What to Do in ’22!)

Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that…

Susie Marino
December 13, 2021
Online Marketing

16 Great (and Not So Great) Thank You Page Examples to Learn From

The worst feeling is when you think your work is complete, but it’s really just begun. You spent all…

Susie Marino
November 29, 2021
Digital Marketing

Multi-Touch Attribution: Tips & Types, Which Model is Right?

I have been out of school for quite a while now, but the word “group project” still haunts me.…

Susie Marino
November 20, 2021
Marketing

8 Perilous PPC Mistakes to Avoid This Holiday Season

Your food is bought, family and friends have been invited, and gifts are wrapped. You may think you’re a…

Susie Marino
November 15, 2021
Online Marketing

11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)

Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But…

Susie Marino
October 31, 2021
Online Marketing

Every PPC Metric Under the Sun (+How to Improve Each & Every One)

If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math.…

Susie Marino
October 23, 2021
Online Marketing

8 Recent (Important!) Google Ads Updates You Might Have Missed

Let’s face it, no one likes the feeling of FOMO (fear of missing out). Whether it’s a group project…

Susie Marino
October 8, 2021
Online Marketing

Data-Driven Attribution as the New Default in Google Ads: What You Need to Know

When it comes to PPC, there is no one person who knows all the intricacies of every platform like…

Susie Marino
October 5, 2021
Online Marketing

Google Adds Data Back to Search Terms Report—What’s the Catch?

Maybe I nerd out over PPC too much, but I think looking through the search terms report is the…

Susie Marino
September 20, 2021
Online Marketing

PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data

It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day.…

Susie Marino
September 11, 2021
Online Marketing

How to Improve Google Shopping Ads ROAS with Priority Bidding

Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But…

Susie Marino
August 29, 2021
Online Marketing
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