by Susie Marino - Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will…
by Susie Marino - The worst feeling is when you think your work is complete, but it’s really just begun. You spent all this…
by Susie Marino - I have been out of school for quite a while now, but the word “group project” still haunts me. There’s…
by Susie Marino - Your food is bought, family and friends have been invited, and gifts are wrapped. You may think you’re a holiday…
by Susie Marino - Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while…
by Susie Marino - If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy,…
by Susie Marino - Let’s face it, no one likes the feeling of FOMO (fear of missing out). Whether it’s a group project you…
by Susie Marino - When it comes to PPC, there is no one person who knows all the intricacies of every platform like the…
by Susie Marino - Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most…
by Susie Marino - It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But,…
by Susie Marino - Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are…
by Susie Marino - With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s…
by Susie Marino - It feels like just yesterday we were discussing issues like how to dispute Google Ad disapprovals or the new restrictions…
by Susie Marino - Relying on search keywords to bring in all your paid traffic just doesn’t cut it anymore. Luckily, Google is making…
by Susie Marino - Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a…
by Susie Marino - It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal…
by Susie Marino - Facebook never ceases to amaze us with the unstoppable growth of its platform, and this year has been no different.…
by Susie Marino - I have good news and bad news. The bad news is every advertiser has a budget they need to stick…
by Susie Marino - It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We’ve come a…
by Susie Marino - Ugh, we hate when this happens. Either your new campaign is ready to roll or you’ve been cruising with it…
by Susie Marino - Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss…
by Susie Marino - For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily…
by Susie Marino - Conversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on…
by Susie Marino - If you’re a small business in a large digital advertising space, then you know there’s one constant mantra in making…
by Susie Marino - Google’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to…
by Susie Marino - I’ll spare you the stale jokes about “unprecedented” times, but as we enter a year since the COVID-19 craziness started,…
by Susie Marino - If there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on…
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