Sophie Beard, Author at Business2Community

Sophie Beard

Contributor
27 Articles

Latest Articles By Sophie Beard

New Facebook Business Tools

Facebook has announced a collection of new tools designed to help businesses in their communications with prospective customers. From ads…

Sophie Beard
September 27, 2021
Facebook

Build Your Case: Social Media Reporting Automation

Pitch the benefits of social media automation tools to streamline your reporting and free up more time to spend on…

Sophie Beard
July 30, 2021
Social Media

‘Smart Crop’ Your Facebook Videos

Following months of testing, the ‘Smart Cropping’ option is now available within the Facebook Content Studio. Through machine learning, the…

Sophie Beard
July 14, 2021
Facebook

How Does the Instagram Algorithm Work?

The Instagram Creator Week shone the spotlight on how its algorithm works, all the insights may surprise you. Instagram has…

Sophie Beard
July 8, 2021
Instagram

Instagram Reel Ads Worldwide

Instagram users around the world will now see ads appear while watching Reels. The advertising feature was first launched in…

Sophie Beard
July 1, 2021
Instagram

How COVID-19 Changed Behaviour in Retail

The closure of non-essential stores in March 2020 in the UK and lockdowns across the world, opened up a possible…

Sophie Beard
June 15, 2021
Consumer Marketing

Competitive Benchmarking. Why Does It Matter and What Can It Tell You?

If your client asked you how their social media performance compares to competitors, could you answer? When it comes to…

Sophie Beard
June 14, 2021
Strategy

Twitter Spaces Opens Up to Users

Twitter has announced its live audio only feature, Twitter Spaces, is now available to all users with over 600 followers.…

Sophie Beard
June 2, 2021
Twitter

Top Tips For Your Social Media Reports

Social media reporting is a key part of your strategy and just as important as posting and interacting. Your reports…

Sophie Beard
May 26, 2021
Social Media

How to Improve Your Social Media Content

Social media experts are constantly looking to perfect their content and figure out what resonates the best with their audience.…

Sophie Beard
May 19, 2021
Social Media

How to Use LinkedIn Stories Effectively

Have LinkedIn Stories taken off yet? If you’re considering using them, or already do, learn how to use them effectively…

Sophie Beard
May 14, 2021
LinkedIn

Facebook Guidance for iOS14

With the Apple i0S14 changes starting, Facebook has released guidance to help with the transition As developers and advertisers make…

Sophie Beard
April 27, 2021
Mobile & Apps

Clubhouse, Facebook Hotline Will Soon Be Dropping In

Social media networks are paying close attention to Clubhouse. From Twitter Spaces to reports that LinkedIn is looking to take…

Sophie Beard
April 22, 2021
Social Media

New LinkedIn Profile Features

A collection of new features are available on LinkedIn to show your personality and professional journey. LinkedIn is currently launching…

Sophie Beard
April 16, 2021
LinkedIn

Latest TikTok News: New Video Editor

TikTok Creators can now produce content even easier with the new video editor. How do you use it? We take…

Sophie Beard
April 8, 2021
Social Media

Big Data Analytics and Social Media

The increasingly digitised world has meant each and every device in our home is, or soon will be, connected to…

Sophie Beard
March 26, 2021
Big Data

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