Slye Joy Serrano

Contributor
12 Articles

Slye Joy is the founder of Content Hacker, an award-winning, growth-focused inbound marketing agency in Manila. He is also the Content Marketing Manager for Shakr, a leading creative technology platform for creating great video ads online. Slye frequently writes about trends in digital marketing, human resource, and international relations. He is a social scientist by education, an artist and a creative by passion, and a marketer by accident.

More Articles from Slye Joy Serrano

Stand Out for the Holidays with Video: Tips to Ramp Up 2021 Holiday Brand Awareness

The holiday season is the single biggest revenue generator for brands every year. Starting from October up until December,…

Slye Joy Serrano
October 25, 2021
Video Marketing

Social Commerce for the 2021 Holidays: How to Drive Growth with Video Ads

Studies show that 1 in 10 purchases are now made on social media, a clear indication that new digital…

Slye Joy Serrano
October 8, 2021
Video Marketing

Using an Effective Video Marketing Strategy for 2021 on TikTok

In a world where consumers are getting exposed to many video ads per day, it’s becoming clear that a…

Slye Joy Serrano
July 9, 2021
Video Marketing

The Rise of TikTok Influencers: How Gen Z Is Reinventing Influencer Marketing

During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting…

Slye Joy Serrano
May 12, 2021
Social Media

Winning TikTok Creative Ideas for Your Brand

At this point, every marketer can reach a consensus that TikTok has indeed taken the past year 2020 by…

Slye Joy Serrano
January 14, 2021
Social Media

Twitter Marketing in a Post-COVID-19 World

The rapid spread of COVID-19 earlier this year has prompted organizations to scale back on their marketing campaigns. With…

Slye Joy Serrano
October 20, 2020
Twitter

Twitter Marketing: What Every Marketer Needs to Get Started

Social media has now become an invaluable tool to connect and engage with your brand’s online audience. Brands who…

Slye Joy Serrano
October 7, 2020
Twitter

2020 Holiday Strategies to Adapt to the Changing Consumer Insights

The COVID-19 pandemic has accelerated digital transformation across a number of industries. As a consequence, digital commerce has also…

Slye Joy Serrano
September 23, 2020
Consumer Marketing

Why Can’t Holiday Season 2020 Be Business As Usual? How to Do Marketing Right This Year

The COVID-19 outbreak has upended the lives of consumers worldwide. Most notably, it has limited the ability of people…

Slye Joy Serrano
September 3, 2020
Marketing

Navigating Marketing in a Post COVID-19 World

A crisis can either make or break a business. Today, a global health crisis like what we are facing…

Slye Joy Serrano
May 26, 2020
Marketing

Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments

The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the…

Slye Joy Serrano
May 4, 2020
Digital Marketing
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