Robi Ganguly, Author at Business2Community

Robi Ganguly

Contributor
4 Articles

Robi Ganguly is CEO and Co-Founder at Apptentive, the mobile customer engagement software that helps enterprise brands listen to, engage with, and retain their mobile customers through in-app messages, surveys, and intelligent ratings prompts. Integrated into thousands of mobile apps including AllRecipes, Concur, Intercontinental Hotels Group, and Overstock.com, Apptentive's software makes it easy for any company with a mobile app to boost app store ratings, drive downloads, and earn customer loyalty. Prior to Apptentive, Robi built one of the industry’s first SaaS pricing strategies at WebEx, created the Supply Management practice at Yahoo, and advised global CPG brands on digital communication strategies.

Latest Articles By Robi Ganguly

2021: Live By the Fan or Die by the Mob, Which Side are Your Customers On?

For large consumer brands, 2021 is going to be the Year of the Fan. This year having a loyal and…

Robi Ganguly
February 1, 2021
Customer Experience

Customer Emotion is the Heart of a Successful Post-Pandemic Digital Transformation Plan

“Digital transformation” is the buzzword du jour – and for good reason. Globally, brands are scrambling to figure out what…

Robi Ganguly
August 21, 2020
Digital Marketing

Are You Helping or Creating Noise? How to Listen to Your Customers During COVID-19

COVID-19 has reminded us, rather dramatically, that humans are emotional beings. Whether we like it or not, emotions are a…

Robi Ganguly
April 6, 2020
Customer Experience

Closing the Customer Experience Gap With Mobile

I recently had the opportunity to attend San Diego’s Next Generation Customer Experience conference and present a session on the…

Robi Ganguly
May 4, 2015
Customer Experience

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