“Digital transformation” is the buzzword du jour – and for good reason. Globally, brands are scrambling to figure out what…
Digital Marketing
Robi Ganguly is CEO and Co-Founder at Apptentive, the mobile customer engagement software that helps enterprise brands listen to, engage with, and retain their mobile customers through in-app messages, surveys, and intelligent ratings prompts. Integrated into thousands of mobile apps including AllRecipes, Concur, Intercontinental Hotels Group, and Overstock.com, Apptentive's software makes it easy for any company with a mobile app to boost app store ratings, drive downloads, and earn customer loyalty. Prior to Apptentive, Robi built one of the industry’s first SaaS pricing strategies at WebEx, created the Supply Management practice at Yahoo, and advised global CPG brands on digital communication strategies.