Rick Cheatham

B2C Expert
1 Articles

Rick Cheatham leads the U.S. sales practice for BTS. He works with clients such as Google, JPMorgan, and General Electric to drive their sales efforts into the future. Rick leads a team of more than 20 consultants and conceptualizes many of the BTS solutions deployed in the U.S. He’s passionate about making work a place salespeople come to be successful, is totally pragmatic and experienced in getting results through being a purpose-driven leader, and has an uncommon balance between vision and how things really get done.

More Articles from Rick Cheatham

The 3 Moments That Matter Most in Sales and How to Better Prepare for Them

  Sales is often perceived as being based on intuition, charisma, and spur-of-the-moment decision-making. In reality, closing an enterprise…

Rick Cheatham
June 18, 2018
Sales Management
Authors More