Rick Cheatham leads the U.S. sales practice for BTS. He works with clients such as Google, JPMorgan, and General Electric to drive their sales efforts into the future. Rick leads a team of more than 20 consultants and conceptualizes many of the BTS solutions deployed in the U.S. He’s passionate about making work a place salespeople come to be successful, is totally pragmatic and experienced in getting results through being a purpose-driven leader, and has an uncommon balance between vision and how things really get done.
Sales is often perceived as being based on intuition, charisma, and spur-of-the-moment decision-making. In reality, closing an enterprise…