Ray Wang

7 Articles

Ray Wang is the Principal at RW Digital, a Vancouver-based digital marketing agency.

The agency specializes in data analytics, Google Ads campaign development and management, social media marketing, SEO and website audits, and branding. Feel free to connect with him on LinkedIn.

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Latest Articles By Ray Wang

Is Social Media Engagement Rate Still a Relevant Metric?

Is social media engagement rate still a relevant metric? To make a long story short, the answer is yes.…

Ray Wang
July 17, 2020
Social Media

3 Advanced Google Analytics Metrics Every Business Should Use

Google Analytics has many built-in useful dimensions and metrics that businesses or marketers who are new to Google Analytics…

Ray Wang
July 14, 2020
Big Data

What the New Brand Discovery Behaviors Mean to Marketers

The ways that consumers gain information are completely different now than before. With a simple scroll down their Facebook…

Ray Wang
July 9, 2020
Consumer Marketing

Google Is Now Testing Third-Party Ads on Google Business Listings. What Does the Test Mean for Marketers?

Google is now testing new third-party ads on Google business listings. The ads display third-party ads from advertisers such…

Ray Wang
July 7, 2020
Online Communities

How Global Brands Boycotting Facebook Ads Will Impact Marketers

Global brands such as Coca-Cola Company and Unilever are boycotting Facebook ads to support civil rights. A group of…

Ray Wang
July 6, 2020

4 Digital Marketing Tips Every eCommerce Retailer Should Use Post-Pandemic

The pandemic has undoubtedly accelerated the growth of eCommerce as more consumers are shopping at the comfort of their…

Ray Wang
June 24, 2020
Digital Marketing

5 Simple Google Analytics Custom Segments Every Small Business Should Create

Google Analytics segments allow you to see a subset of your website data. For example, you can create a…

Ray Wang
January 31, 2020
Digital Marketing