Rachel Foster

9 Articles

Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel has taught white paper, case study and sell sheet writing for MarketingProfs. She was also one of the Online Marketing Institute's Top 40 Digital Strategists of 2014. 

You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.



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Latest Articles By Rachel Foster

The 9 Biggest White Paper Mistakes to Avoid at All Costs

B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re…

Rachel Foster
January 19, 2022
Content Marketing

The 2 Types of White Papers That Drive B2B Technology Sales

White papers are one of the most powerful forms for B2B content. In fact, 71% of B2B technology buyers…

Rachel Foster
December 7, 2021
B2B Marketing

3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study

Creating case studies should be at the top of your “to-do” list if you need content that turns B2B…

Rachel Foster
February 24, 2021

3 Ways to Repurpose Your B2B Case Studies to Reach More Buyers and Maximize Engagement

B2B buyers consume 13 pieces of content before they choose a vendor. Repurposing your case studies into new formats…

Rachel Foster
February 10, 2021
B2B Marketing

Hiring a Technology Copywriter: 5 Things You Need to Know

Finding a qualified B2B technology copywriter can be a daunting task. Here are five things to look for before…

Rachel Foster
November 25, 2020

What Information Does Your Copywriter Need to Create High-Converting B2B Copy?

A copywriting project can have many moving parts, especially if you’re working on a large initiative such as a…

Rachel Foster
November 18, 2020
B2B Marketing

Hiring a B2B Website Copywriter? Don’t Make This Costly Mistake

Planning a website refresh? If you’re like many marketers, you may not think about hiring a B2B website copywriter…

Rachel Foster
November 11, 2020
B2B Marketing

How to Optimize Your Product Page Copy to Engage and Convert B2B Buyers

Here are four questions that will help you clarify who visits your product pages so you can give them…

Rachel Foster
August 18, 2020
B2B Marketing