Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel has taught white paper, case study and sell sheet writing for MarketingProfs. She was also one of the Online Marketing Institute's Top 40 Digital Strategists of 2014. 

You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at