Rachel Foster, Author at Business 2 Community

Bio

Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel has taught white paper, case study and sell sheet writing for MarketingProfs. She was also one of the Online Marketing Institute's Top 40 Digital Strategists of 2014.

You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

Articles

The 9 Biggest White Paper Mistakes to Avoid at All Costs

by Rachel Foster - B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re…

January 19, 2022

The 2 Types of White Papers That Drive B2B Technology Sales

by Rachel Foster - White papers are one of the most powerful forms for B2B content. In fact, 71% of B2B technology buyers…

December 7, 2021

3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study

by Rachel Foster - Creating case studies should be at the top of your “to-do” list if you need content that turns B2B…

February 24, 2021

3 Ways to Repurpose Your B2B Case Studies to Reach More Buyers and Maximize Engagement

by Rachel Foster - B2B buyers consume 13 pieces of content before they choose a vendor. Repurposing your case studies into new formats…

February 10, 2021

Hiring a Technology Copywriter: 5 Things You Need to Know

by Rachel Foster - Finding a qualified B2B technology copywriter can be a daunting task. Here are five things to look for before…

November 25, 2020

What Information Does Your Copywriter Need to Create High-Converting B2B Copy?

by Rachel Foster - A copywriting project can have many moving parts, especially if you’re working on a large initiative such as a…

November 18, 2020

Hiring a B2B Website Copywriter? Don’t Make This Costly Mistake

by Rachel Foster - Planning a website refresh? If you’re like many marketers, you may not think about hiring a B2B website copywriter…

November 11, 2020

How to Optimize Your Product Page Copy to Engage and Convert B2B Buyers

by Rachel Foster - Here are four questions that will help you clarify who visits your product pages so you can give them…

August 18, 2020

How to Create Hyper-Targeted Content That Motivates B2B Tech Buyers to Take the Next Step [Template Included]

by Rachel Foster - Here’s the path B2B technology buyers take towards—and beyond—the sale, along with a set of guidelines to help you…

January 29, 2020

Rachel Foster