Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel has taught white paper, case study and sell sheet writing for MarketingProfs. She was also one of the Online Marketing Institute's Top 40 Digital Strategists of 2014.
You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.
by Rachel Foster - B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring…
by Rachel Foster - White papers are one of the most powerful forms for B2B content. In fact, 71% of B2B technology buyers have…
by Rachel Foster - Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads…
by Rachel Foster - B2B buyers consume 13 pieces of content before they choose a vendor. Repurposing your case studies into new formats can…
by Rachel Foster - Finding a qualified B2B technology copywriter can be a daunting task. Here are five things to look for before you…
by Rachel Foster - A copywriting project can have many moving parts, especially if you’re working on a large initiative such as a website…
by Rachel Foster - Planning a website refresh? If you’re like many marketers, you may not think about hiring a B2B website copywriter until…
by Rachel Foster - Here are four questions that will help you clarify who visits your product pages so you can give them the…
by Rachel Foster - Here’s the path B2B technology buyers take towards—and beyond—the sale, along with a set of guidelines to help you create…
by Rachel Foster - As a tech marketer, you’ve likely heard the joke that B2B stands for “boring-to-boring.” Here’s how to create a compelling…
by Rachel Foster - Finding a qualified B2B tech copywriter can be a daunting task. Here are 7 essential traits to look for before…
by Rachel Foster - It seems that every week, we learn about a shiny, new way to engage B2B customers. However, there’s nothing quite…
by Rachel Foster - In this post, I review The Messenger Is the Message: How to Mobilize Customers and Unleash the Power of Advocate…
by Rachel Foster - It’s challenging to create content that motivates B2B buyers to respond. Here are 21 ways to get to know your…
by Rachel Foster - Marketers constantly need to do more with less. With so many marketing options, how do you know where to direct…
by Rachel Foster - Creating a major piece of content – such as an ebook, guide, or white paper – can be a daunting…
by Rachel Foster - Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute…
by Rachel Foster - According to 2017 research from the Content Marketing Institute 2017 research from the Content Marketing Institute, B2B marketers use an…
by Rachel Foster - Life is hectic when you’re a B2B marketer. Between attending meetings, planning campaigns, and publishing endless content, you might have…
by Rachel Foster - Staying on top of SEO best practices and increasing organic traffic is a priority for many B2B marketers. The more…
by Rachel Foster - Boosting website traffic is a top priority for many marketers. According to the 2017 B2B Content Marketing Benchmarks, Budgets, and…
by Rachel Foster - Case studies are one of the most powerful weapons in your B2B marketing arsenal. According to the CMO Council, nine…
by Rachel Foster - It takes a lot of time and effort to create an engaging white paper. Here’s how to maximize your investment,…
by Rachel Foster - As a content marketer, you spend a lot of time and money creating content that generates leads. But what happens…
by Rachel Foster - Case studies are one of the most powerful B2B marketing tools. B2B customers rely on them to make informed buying…
by Rachel Foster - If you’re a B2B marketer who produces loads of content, you likely have important marketing files scattered across your company.…
by Rachel Foster - Do you get lackluster conversions from your blog? Try adding some content upgrades! Here’s how these simple lead magnets can…
by Rachel Foster - Finding a freelance B2B copywriter can be a daunting task. Choosing the wrong copywriter is more hassle than it’s worth…
by Rachel Foster - Succeeding with content marketing means keeping up with the latest research, trends and best practices. Here are five content marketing…
by Rachel Foster - The start of a new year is an ideal time to review your content strategy to see what’s working, what’s…
by Rachel Foster - Finding your brand voice isn’t something that you do once and then forget about. As new competitors and products come…
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