Rachel Cunningham, Author at Business2Community

Rachel Cunningham

Contributor
22 Articles

Latest Articles By Rachel Cunningham

Old, Outdated Content Marketing Tactics We Wish Would Disappear

As an experienced B2B marketing agency, we thrive on innovative ideas and are always on the lookout for new trends,…

Rachel Cunningham
January 10, 2022
Content Marketing

B2B Content Marketing Practices that Work

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is…

Rachel Cunningham
December 27, 2021
Content Marketing

10 Stats to Consider When Building a B2B Content Marketing Strategy

Are you considering a B2B content marketing strategy for next year? Are you laying the groundwork for a content creation…

Rachel Cunningham
December 10, 2021
Content Marketing

What Works on Social Media for B2B Companies?

What should B2B companies share on social media? Should B2B companies even be active on social media? What social channels…

Rachel Cunningham
October 25, 2021
B2B Marketing

What to Cut and What to Keep in Your Marketing Strategy

Recently, we shared 4 Tips to Audit a B2B Marketing Strategy to provide guidance to marketers looking to evaluate the…

Rachel Cunningham
September 1, 2021
Marketing

10 Tips to Generate Content Your Audience Will Devour

We’ve heard concerns from clients who are worried any content they create may seem basic or repetitive to their target…

Rachel Cunningham
July 5, 2021
Content Marketing

What to Include in Your B2B Content Marketing Strategy

Wondering what types of content to include in your B2B content marketing strategy? Here is what we recommend to consider…

Rachel Cunningham
June 11, 2021
B2B Marketing

How to Create a Human Connection with B2B Digital Marketing

Creating a human connection is critical when it comes to building a long-term relationship. Think about it, the best relationships…

Rachel Cunningham
May 11, 2021
B2B Marketing

B2B Content Marketing Activities You Should Be Doing Now

We all hope that we’ll be returning to a world of in-person events, lunch meetings, and networking mixers very soon.…

Rachel Cunningham
March 26, 2021
Content Marketing

Tips from Successful B2B Web Copywriting Teams

Writing copy for a B2B website takes skill and expertise. When done well, the copy attracts, captivates, and converts website…

Rachel Cunningham
February 22, 2021
B2B Marketing

How 2020 Changed B2B Marketing

You don’t need us to tell you that 2020 changed pretty much everything, from the way you think about social…

Rachel Cunningham
February 2, 2021
B2B Marketing

5 Quick Tips to Promote Your Next Webinar

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries…

Rachel Cunningham
October 16, 2020
Marketing

A Two-Minute Overview of B2B Content Marketing

Get a quick overview of content marketing for your B2B firm. Definition of Content Marketing Content marketing includes any resource…

Rachel Cunningham
September 28, 2020
B2B Marketing

Why You Want More Organic Search Traffic to Your B2B Website

Organic traffic includes the visitors who arrive on your B2B website after performing a search online using a search engine.…

Rachel Cunningham
September 17, 2020
Web Design

What to Include on Your B2B Content Calendar

Many fantastic marketers are stumped when it comes to building out a content calendar that will help them achieve their…

Rachel Cunningham
September 8, 2020
Content Marketing

When One = Four: How to Craft an Efficient B2B Content Marketing Plan

Lack of time is a common reason marketers cite when explaining why they can’t start or implement a B2B content…

Rachel Cunningham
July 27, 2020
Content Marketing

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