Pini Yakuel, Author at Business2Community

Pini Yakuel

Contributor
2 Articles

Pini Yakuel co-founded Optimove -the Science-First Relationship Marketing Hub- in 2009 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University. 

 

Latest Articles By Pini Yakuel

Experimentation is a Marketer’s Secret Weapon. Here’s Why

2020 was a challenging year for science–too many people seemed to just ignore it. But science leads to progress. The…

Pini Yakuel
October 22, 2020
Digital Marketing

Optimizing Email Marketing for Gmail’s New Promotions Tab

Marketers should always strive to be knowledgeable of tech updates and advancements, especially when it comes to email marketing, where…

Pini Yakuel
June 27, 2020
Email Marketing

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