Pauline Jakober

Contributor
7 Articles

Pauline Jakober is CEO of Group Twenty Seven, a boutique online advertising agency specializing in the Google AdWords and Bing Ads networks. As a Google AdWords Premier Partner, Pauline and her team provide cutting-edge paid search strategy and management to clients across many industries. Find Pauline on LinkedIn and Twitter.

Latest Articles By Pauline Jakober

How Worried Should You Be About Fraudulent Ad Clicks?

No company wants to spend more on their advertising than they need to. Which is why the prospect of advertising…

Pauline Jakober
September 8, 2020
Online Marketing

Lead Forms in Google Ads: Is It Time for a Second Look?

Lead forms have been around for a while in the Google advertising network, but when we first tested them in…

Pauline Jakober
August 10, 2020
Online Marketing

The Secret Sauce of PPC Success? Thinking Longer-Term

It’s not uncommon for clients to offer us additional PPC budget a few weeks before the end of a fiscal…

Pauline Jakober
July 7, 2020
Online Marketing

How to Get Your PPC Ad Messaging Right

Last week, a prospective client speculated that his previous advertising agency was using automation to create his ad messaging. He…

Pauline Jakober
June 8, 2020
Online Marketing

Google Ads Announces $340M in Ad Credits for Small and Medium-sized Business

On March 27, Google announced that it would give ad credits to small and medium-sized businesses (SMBs) to help alleviate…

Pauline Jakober
April 3, 2020
Online Marketing

Go Beyond Keyword-Only Targeting in Paid Search Marketing

Some keywords garner so many clicks, you can quickly drain your budget if you use them. So you (or your…

Pauline Jakober
March 10, 2020
Online Communities

3 PPC Fundamentals You Shouldn’t Overlook When Launching Google Ads Campaigns

By the time you become a PPC pro, you’ve probably launched hundreds of Google Ads campaigns. But even with all…

Pauline Jakober
February 11, 2020
Online Marketing

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