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Author: Paula Chiocchi

Paula Chiocchi

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6 Articles

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Paula Chiocchi, CEO and founder of Outward Media, Inc. (OMI), is an award-winning marketing industry veteran whose mission is to help businesses realize their full potential by effectively reaching their target audiences and converting more prospects into customers. OMI's high-quality business contact data is used by Fortune 1000 firms and start-ups alike to fuel modern digital marketing initiatives. By partnering with LiveRamp, OMI has made its 80+ million business contacts available on the LiveRamp identity graph platform--with 95% of its email data matching the identity graph for use with display ad marketing.

Latest Articles By Paula Chiocchi

Spring Cleaning: 6 Ways Accurate Contact Data Allows New Opportunities to Bloom

Spring is here, and it’s time to clear out those digital dust bunnies and get your data house in order.…

April 6, 2021

Digital Marketing

Getting Data to Work Together: How Digital Marketers Are Keeping Up in a Changing Landscape

For many businesses, staying updated with the social, economic, and digital shifts of the past year has been tough. With…

March 1, 2021

Digital Marketing

Top 5 Data Trends Powering Digital Marketing Growth in 2021

Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with…

January 18, 2021

Digital Marketing

5 Reasons Digital & Email Marketing Should Get Your Vote Now

A lot has already been written about how the current health and economic challenges are affecting businesses, and marketers in…

October 29, 2020

Digital Marketing

The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing

With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out…

October 3, 2020

Digital Marketing

4 Ways for Digital Marketers to Prepare for a Cookie-Less Future

In case you haven’t noticed, many browsers are now in the process of removing third-party cookies. This, combined with the…

September 10, 2020

Digital Marketing

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