Over the past year and a half, marketers have had to pivot to everything digital. This is especially true…
Digital Marketing
More Articles from Paula Chiocchi
A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as…
Digital Marketing
Email and direct mail. These two have been battling it out for years. There are plenty of myths about…
Email Marketing
Business and marketing leaders have been talking about Millennials and how to reach them for years—and with the oldest…
B2B Marketing
Spring is here, and it’s time to clear out those digital dust bunnies and get your data house in…
Digital Marketing
For most businesses, keeping up with the social, economic, and digital changes of the past year has been a…
Digital Marketing
Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed,…
Digital Marketing
In a perfect world, all of your customers would be huge, mega accounts. We can dream, right? But the…
B2B Marketing
A lot has already been written about how the current health and economic challenges are affecting businesses, and marketers…
Digital Marketing
With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure…
Digital Marketing