Paula Chiocchi, CEO and founder of Outward Media, Inc. (OMI), is an award-winning marketing industry veteran whose mission is to help businesses realize their full potential by effectively reaching their target audiences and converting more prospects into customers. OMI's high-quality business contact data is used by Fortune 1000 firms and start-ups alike to fuel modern digital marketing initiatives. By partnering with LiveRamp, OMI has made its 80+ million business contacts available on the LiveRamp identity graph platform--with 95% of its email data matching the identity graph for use with display ad marketing.
by Paula Chiocchi - Email volume growth has nearly tripled since the pandemic began, according to data shared in the recent Litmus 2021 State…
by Paula Chiocchi - Over the past year and a half, marketers have had to pivot to everything digital. This is especially true of…
by Paula Chiocchi - A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as a…
by Paula Chiocchi - Email and direct mail. These two have been battling it out for years. There are plenty of myths about both.…
by Paula Chiocchi - Business and marketing leaders have been talking about Millennials and how to reach them for years—and with the oldest members…
by Paula Chiocchi - Spring is here, and it’s time to clear out those digital dust bunnies and get your data house in order.…
by Paula Chiocchi - For most businesses, keeping up with the social, economic, and digital changes of the past year has been a challenge.…
by Paula Chiocchi - Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with…
by Paula Chiocchi - In a perfect world, all of your customers would be huge, mega accounts. We can dream, right? But the truth…
by Paula Chiocchi - A lot has already been written about how the current health and economic challenges are affecting businesses, and marketers in…
by Paula Chiocchi - With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out…
by Paula Chiocchi - In case you haven’t noticed, many browsers are now in the process of removing third-party cookies. This, combined with the…
by Paula Chiocchi - The raunchy comedy film “Revenge of the Nerds” turned 31 this summer. The movie, which foretold of the day when…
by Paula Chiocchi - As any experienced marketer will tell you, without a well-written subject line, your email campaign will simply not succeed. Because…
by Paula Chiocchi - Email marketing has been a focus of mine for many years. As a result, I’m often asked by the small…
by Paula Chiocchi - While the millennial generation embraces all things digital, technology has also provided them with endless amounts of information. The good…
by Paula Chiocchi - In 2015, the popularity of email marketing will continue to rise. Email is indisputably the number one channel of choice…
by Paula Chiocchi - It’s no secret that low email open rates represent a setback to marketers any way you slice them. For your…
by Paula Chiocchi - Whether you’re a rookie business owner or a veteran executive just getting started with your own firm, being an entrepreneur…
by Paula Chiocchi - There’s a lot more to email marketing than meets the eye. And while it’s true great content is critical, it…
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