Paula Chiocchi, Author at Business2Community

Paula Chiocchi

Contributor
12 Articles

Paula Chiocchi, CEO and founder of Outward Media, Inc. (OMI), is an award-winning marketing industry veteran whose mission is to help businesses realize their full potential by effectively reaching their target audiences and converting more prospects into customers. OMI's high-quality business contact data is used by Fortune 1000 firms and start-ups alike to fuel modern digital marketing initiatives. By partnering with LiveRamp, OMI has made its 80+ million business contacts available on the LiveRamp identity graph platform--with 95% of its email data matching the identity graph for use with display ad marketing. 

Latest Articles By Paula Chiocchi

10 Reasons to Be Thankful for Email

Email volume growth has nearly tripled since the pandemic began, according to data shared in the recent Litmus 2021 State…

Paula Chiocchi
November 24, 2021
Email Marketing

Display Advertising Is on Fire: How to Get the Most Out of It

Over the past year and a half, marketers have had to pivot to everything digital. This is especially true of…

Paula Chiocchi
August 10, 2021
Digital Marketing

Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021

A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as a…

Paula Chiocchi
July 14, 2021
Digital Marketing

Email vs. Direct Mail: The Contest of Cost & Conversions

Email and direct mail. These two have been battling it out for years. There are plenty of myths about both.…

Paula Chiocchi
June 10, 2021
Email Marketing

Forever Young: 5 Ways to Optimize Your B2B Marketing Reach for Millennials and Gen Z

Business and marketing leaders have been talking about Millennials and how to reach them for years—and with the oldest members…

Paula Chiocchi
May 11, 2021
B2B Marketing

Spring Cleaning: 6 Ways Accurate Contact Data Allows New Opportunities to Bloom

Spring is here, and it’s time to clear out those digital dust bunnies and get your data house in order.…

Paula Chiocchi
April 6, 2021
Digital Marketing

Getting Data to Work Together: How Digital Marketers Are Keeping Up in a Changing Landscape

For most businesses, keeping up with the social, economic, and digital changes of the past year has been a challenge.…

Paula Chiocchi
March 1, 2021
Digital Marketing

Top 5 Data Trends Powering Digital Marketing Growth in 2021

Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with…

Paula Chiocchi
January 18, 2021
Digital Marketing

Small Business, Big Revenue: 4 Tips to Reach SMBs in 2021

In a perfect world, all of your customers would be huge, mega accounts. We can dream, right? But the truth…

Paula Chiocchi
December 3, 2020
B2B Marketing

5 Reasons Digital & Email Marketing Should Get Your Vote Now

A lot has already been written about how the current health and economic challenges are affecting businesses, and marketers in…

Paula Chiocchi
October 29, 2020
Digital Marketing

The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing

With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out…

Paula Chiocchi
October 3, 2020
Digital Marketing

4 Ways for Digital Marketers to Prepare for a Cookie-Less Future

In case you haven’t noticed, many browsers are now in the process of removing third-party cookies. This, combined with the…

Paula Chiocchi
September 10, 2020
Digital Marketing

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