Paul Morris is a writer, digital marketeer and founder of Superb Digital. He writes on a number of his passions and across a range of topics.
by Paul Morris - The reductive take on SEO is that it’s all about doing everything to ensure a website ranks as high…
by Paul Morris - Building a website has become so much easier since the advent of content management systems. A CMS streamlines the…
by Paul Morris - Google Search Console (GSC) is a free tool that lets you see in-depth information about your website’s status on…
by Paul Morris - Third-party cookies have fuelled the growth of digital advertising since as far back as the mid-nineties, giving advertisers the…
by Paul Morris - Conversion rate optimisation (CRO), is the process of optimising your landing pages, sponsored ads and website design to raise…
by Paul Morris - How to Get Quality Backlinks Getting a backlink can happen without any extra effort on your part. People can…
by Paul Morris - You may have come across the terms ‘white hat SEO’ and ‘black hat SEO’ before but understanding what they…
by Paul Morris - The success of a PPC campaign relies on being able to use the requisite platform properly. Errors that are…
by Paul Morris - From managing how digital display advertising shows up on pages to figuring out what types of content gets engagement,…
by Paul Morris - Measuring the performance of your SEO strategies should not be confined to how well you rank on the search…