Paul Morris is a writer, digital marketeer and founder of Superb Digital. He writes on a number of his passions and across a range of topics.
The reductive take on SEO is that it’s all about doing everything to ensure a website ranks as high as…
Building a website has become so much easier since the advent of content management systems. A CMS streamlines the process…
Google Search Console (GSC) is a free tool that lets you see in-depth information about your website’s status on Google’s…
Third-party cookies have fuelled the growth of digital advertising since as far back as the mid-nineties, giving advertisers the unique…
Conversion rate optimisation (CRO), is the process of optimising your landing pages, sponsored ads and website design to raise your…
How to Get Quality Backlinks Getting a backlink can happen without any extra effort on your part. People can find…
You may have come across the terms ‘white hat SEO’ and ‘black hat SEO’ before but understanding what they encompass…
The success of a PPC campaign relies on being able to use the requisite platform properly. Errors that are easy…
Measuring the performance of your SEO strategies should not be confined to how well you rank on the search engine…
Digital marketing and search engine optimisation has the potential to send a steady stream of relevant traffic to your website…
Online reviews provide consumers with the confirmation and reassurance that they are making wise and informed decisions when it comes…