Panchalee Thakur

Contributor
3 Articles

Panchalee is a journalist-turned-founder of content writing agencies, Purple Iris Communications and Purple Iris Media. A deep love for writing and current affairs spurred Panchalee's interest in journalism 25 years ago. She took that passion and carefully cultivated editorial skills to the corporate world around 13 years ago as a content specialist. Panchalee’s mission is to make B2B communications meaningful and outcome-driven.

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Latest Articles By Panchalee Thakur

What Business Leaders Must Know About Thought Leadership Content

Until recently, the sharing of knowledge was the domain of educators, and it took place in institutions of learning. Beyond…

Panchalee Thakur
July 15, 2021
Communications

The Tricky Game of Creating Hype Through Newsjacking

Earlier in March, Burger King was in the news. But not for the right reasons. Its attempt to ride on…

Panchalee Thakur
April 2, 2021
Communications

Want to Influence the Buyer’s Journey? Start With the Right Content

No two buyers are alike. And no two buying decisions of one individual are alike. The factors that influence purchasing…

Panchalee Thakur
February 22, 2021
Communications

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