Pallavi Tyagi

27 Articles

Pallavi provides consultancy services for startups, small businesses and NGOs in the field of digital marketing. Her aim is to get small companies to think about their marketing strategically, using multiple channels together. She is also a marketing coach and startup mentor. She has conducted several workshops for budding digital marketers and entrepreneurs. Through her Instagram and LinkedIn profile, she breaks down marketing into snack-able bites. She is the host of the 'Your Digital Marketing Journey podcast.

More Articles from Pallavi Tyagi

Marketing Mistake 6: Not Knowing the Important Digital Marketing KPIs

Hi, welcome back to another edition of common mistakes that first time entrepreneurs make in their marketing. Believe me,…

Pallavi Tyagi
January 11, 2022

Marketing Mistake 5: Not Having a Long-Term Digital Marketing Strategy

Hi, welcome back to another blog of Your Digital Marketing Journey in this season. I’m talking about the mistakes…

Pallavi Tyagi
December 21, 2021
Digital Marketing

Marketing Mistake 4: Not Having a Customer Persona For Your Business

Hi. I’m back with another edition of this blog, where talking about the marketing mistakes I made as an…

Pallavi Tyagi
December 13, 2021

Marketing Mistake 3: Are You Getting Enough Marketing Conversions For Your Budget?

In this blog, I’ll talk about a common mistake that entrepreneurs make when they’re unfamiliar with marketing. They don’t…

Pallavi Tyagi
December 6, 2021

Marketing Mistake 2: Not Having a Marketing Budget For a Small Business

This season I’m talking about the marketing mistakes I made with my first startup, and I’m hoping that you…

Pallavi Tyagi
November 30, 2021
Small Business

Marketing Mistake 1: Difference Between Sales and Marketing

Welcome back to another blog of your digital marketing journey. In this season, we are talking about the common…

Pallavi Tyagi
November 24, 2021

Using LinkedIn for B2B Marketing

LinkedIn is without a doubt one of the most powerful social media lead generators for B2B marketers, allowing companies…

Pallavi Tyagi
September 1, 2021

The Biggest Networking Opportunity is Lying In Your Inbox!

The way we network is rapidly evolving. The ability to network remotely is becoming increasingly important as many professionals…

Pallavi Tyagi
August 25, 2021

Approaching Your Social Network Marketing Strategy the Right Way

Social network marketing, simply put, is any marketing that takes place on social networks. Needless to say, this is…

Pallavi Tyagi
August 18, 2021
Digital Marketing

Can Cold Calls Really Help Build Your B2B Network?

Cold calls are probably one of those marketing strategies that you are ambivalent about. You may have received cold…

Pallavi Tyagi
August 12, 2021
B2B Marketing

How to Smartly Pitch in Business Networking Groups

I’m on a mission to make the whole networking thing easier for you, especially if you’re an entrepreneur. I’m…

Pallavi Tyagi
August 5, 2021
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