Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular social media keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in March of 2020 will publish his 4th book, The Age of Influence (HarperCollins, on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal also has a podcast Maximize Your Social Influence. Neal resides in Irvine, California but also frequently travels to Japan.
by Neal Schaffer
As the influencer marketing industry continues to grow and influence in social media expand to micro influencers and even those…
by Connor Brooke
Is your organization still living in the social media past? We all know how social listening and social media analytics…
by Kane Pepi
Once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and…
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