The thought for this post originated from my recent interview by Paul Watts of Sales Reinvented. Paul asked great questions…
Mladen D. Kresic is President and Chief Executive of K&R Negotiations, a negotiator training and consulting firm specializing in structuring and negotiating business transactions in the computer, software, Internet and other industries. Mladen Kresic is an author, lawyer and professional negotiator who has advised firms such as IBM, Xerox, goClick and Priceline on business negotiation strategies and tactics. Mladen has over 25 years experience negotiating business transactions both as a lawyer and a businessman. he has negotiated, consulted and delivered programs on six continents and in over 40 countries around the world.
K&R Negotiations serves clients such as EMC, IBM, EMC and Quest Software. K&R uses a proprietary value-based negotiation methodology to serve its clients. Its negotiation consulting and training programs have received notable attention from executives at IBM, Spencer Trask, and Bristol Technology. The company has served as lead negotiator for numerous acquisition and divestitures, strategic alliances, joint development, licensing, strategic sales and outsourcing transactions.
Together with Harvey Rosen, Mladen authored the book Negotiate Wisely in Business & Technology, a definitive guide to professional negotiations. He has developed numerous programs relating to negotiations, contracts, customer engagement strategies and other business subjects. He has been a guest lecturer at a number of distinguished institutions, such as the MIT Enterprise Forum, Yale University School of Business and a keynote speaker with the International Licensing Executives Society.