Michelle Morgan

Contributor
19 Articles

More Articles from Michelle Morgan

3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge

Facebook is the most popular social media platform in the world. Not only does it have the largest userbase…

Michelle Morgan
January 11, 2022
Facebook

7 Things You MUST Do Before Expanded Text Ads Go Away

In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a…

Michelle Morgan
November 9, 2021
Online Marketing

Privacy’s Impact on Facebook Ad Targeting (+8 Tips to Succeed)

Facebook has been a crazy powerful advertising platform for nearly 10 years now. It’s part of the duopoly most…

Michelle Morgan
September 17, 2021
Facebook

7 Cross-Channel Marketing Mistakes You Can’t Afford to Make

The phrase “cross-channel advertising” can sound intimidating to some folks, but the concept is actually quite simple. While multi-channel…

Michelle Morgan
August 28, 2021
Marketing

The Easy Guide to Google Ads Image Extensions in 2021

Image extensions are one of the most recent types of ad extensions we can use on the Google Ads…

Michelle Morgan
July 26, 2021
Online Marketing

Should You Let Google Ads Apply Recommendations Automatically?

Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to…

Michelle Morgan
June 6, 2021
Online Marketing

7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)

The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through…

Michelle Morgan
May 11, 2021
Facebook

4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences

Over the years, we see many different features in Google Ads. Some things come, then they leave, and other…

Michelle Morgan
April 25, 2021
Online Marketing

6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance

Catalog campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once…

Michelle Morgan
March 14, 2021
Facebook

5 Ways to Cater to Your "New" Customers of 2021

We all know that 2020 has been an absolutely ridiculous year. So many things have gone off the rails…

Michelle Morgan
January 11, 2021
Customer Experience

How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager

Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re…

Michelle Morgan
October 26, 2020
Online Marketing
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