Michelle Morgan, Author at Business2Community

Michelle Morgan

Contributor
19 Articles

Latest Articles By Michelle Morgan

3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge

Facebook is the most popular social media platform in the world. Not only does it have the largest userbase of…

Michelle Morgan
January 11, 2022
Facebook

7 Things You MUST Do Before Expanded Text Ads Go Away

In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large…

Michelle Morgan
November 9, 2021
Online Marketing

Privacy’s Impact on Facebook Ad Targeting (+8 Tips to Succeed)

Facebook has been a crazy powerful advertising platform for nearly 10 years now. It’s part of the duopoly most companies…

Michelle Morgan
September 17, 2021
Facebook

7 Cross-Channel Marketing Mistakes You Can’t Afford to Make

The phrase “cross-channel advertising” can sound intimidating to some folks, but the concept is actually quite simple. While multi-channel marketing…

Michelle Morgan
August 28, 2021
Marketing

The Easy Guide to Google Ads Image Extensions in 2021

Image extensions are one of the most recent types of ad extensions we can use on the Google Ads platform.…

Michelle Morgan
July 26, 2021
Online Marketing

Should You Let Google Ads Apply Recommendations Automatically?

Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically…

Michelle Morgan
June 6, 2021
Online Marketing

7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)

The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a…

Michelle Morgan
May 11, 2021
Facebook

4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences

Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times…

Michelle Morgan
April 25, 2021
Online Marketing

6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance

Catalog campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once your…

Michelle Morgan
March 14, 2021
Facebook

5 Ways to Cater to Your "New" Customers of 2021

We all know that 2020 has been an absolutely ridiculous year. So many things have gone off the rails and…

Michelle Morgan
January 11, 2021
Customer Experience

How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager

Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not…

Michelle Morgan
October 26, 2020
Online Marketing

2020 Holiday Advertising: 8 Secrets to Success (and Sales)

This year has been unlike any other, and this holiday season is sure to follow suit. More consumers are going…

Michelle Morgan
October 13, 2020
Marketing

3 Ways to Use LinkedIn Website Demographics for Better Ad Performance

Any time you can get more insights about your target audience on an ad platform, it’s a good thing. There’s…

Michelle Morgan
September 7, 2020
LinkedIn

6 Facebook Ecommerce Tips to Boost Sales

Facebook is a great place to sell products, especially if you’re a small business. It has massive reach, strong targeting…

Michelle Morgan
August 18, 2020
Facebook

9 Ways to Level Up Your Facebook Video Marketing

Marketing with videos on Facebook can be a great way to get your message in front of your target audience…

Michelle Morgan
August 1, 2020
Video Marketing

5 Ways to Adapt Your LinkedIn Ads During COVID-19

By now, everyone knows that we’re facing challenging times with the COVID-19 pandemic as well as the resulting downtown in…

Michelle Morgan
May 4, 2020
LinkedIn

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