Entrepreneurs and startups intuitively understand the need to connect their products and services to the needs of the market—because if…
Michael Hinshaw is president/CEO of McorpCX, a customer experience company helping companies radically improve business performance by transforming how they interact with their customers. A mentor and teaching fellow at UC Berkeley’s Haas School of Business, Hinshaw is also co-author of the best-selling book "Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them".