Michael Brito is the Head of Global Analytics at Zeno Group, an integrated communications agency. He's passionate about audience analysis and helping brands reach their audiences with game-changing content.
by Michael Brito - 67% of global brands today use between 1-5 different tools as a part of their marketing tech stack. That may…
by Michael Brito - Audio as a form of media has been growing steadily for years. But with the recent rise of social audio…
by Michael Brito - How many movies can you actually compare content marketing to? Probably all of them. And no offense if you love…
by Michael Brito - There’s no question … the world of content marketing is going “short.” Whether it’s infographics or Vine, brands must learn…
by Michael Brito - Regardless of how you define social business; it’s hard to argue that organizations today must change if they want to…
by Michael Brito - Customers are unpredictable and their daily lives are dynamic. And when you combine that with the fact that there is…
by Michael Brito - Before getting into the specifics of a converged media content strategy, it’s important to first get a better understanding of…
by Michael Brito - The term content marketing has been gaining a lot of attention over the last few years, and rightfully so. Content…
by Michael Brito - The discussions about content marketing have been gaining a lot of attention over the last few years and rightfully so. …
by Michael Brito - Too many think that social media is all about friends, fans and followers. There is certainly some validity to this…
by Michael Brito - I don’t like to argue definitions. It’s a waste of time. What really matters is the discussion around organizational challenges…
by Michael Brito - Early in my career, I was never a fan of the Human Resources department. I always compared it to being…
by Michael Brito - Last month, MIT Sloan in collaboration with Deloitte released a study, “Social Business: What Are Companies Really Doing?” that highlights…
by Michael Brito - Organizations cannot have effective external conversations with customers unless they can have effective internal conversations with each other first. And…
by Michael Brito - Since the birth of the internet, the social customer has been gaining influence every day. With technology innovation and the…
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