Mia Jacobs

The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry.…

Digital transformation is something many companies have been talking about for years. With recent events, COVID-19 has actually helped to…

In customer retention, every engagement counts. There is no final effort in the days and weeks leading up to an…

The digital transformation of business has finally given enterprises the power to deliver on the potential of B2B customer segmentation.…

You can’t stop thinking about the future—that’s where the real value lies. The growth of the customer-focused economy has pushed…

Keeping pace with your customer’s evolving needs and experiences throughout their journey is essential to remaining a part of their…

We all want to think we have a solid relationship with our customers. However, the reality is that we matter…

A successful organization operates in much the same way as a prestigious orchestra. Both are made up of individuals with…

As the digital marketplace approaches saturation, companies will compete for customers based on the value they provide, which will be…

Customer success and account management share common goals: Building customer loyalty and driving growth. Still, considering customer success vs account…

As the economy grows increasingly customer-centric, customer retention becomes more vital to the success of enterprises. Repeat customers provide greater…

The success of an enterprise depends more than ever on the Customer Success (CS) team. A CS team’s primary purpose…

Satisfaction is practical. Delight is emotional. That is the big difference in the customer delight vs customer satisfaction divide. One…

Every business needs to grow. However, in today’s customer-centered economy, simply seeking out new customers is not enough. Companies today…

As the economy continues to become more digitally-based, customer data becomes more valuable and accessible than ever. To operate without…