Now more than ever, marketers must be strategic and agile to keep up with the changes in consumer behaviour. Whether…
Strategy
Latest Articles By Melysa Chong
When formulating your digital strategy, it is essential to determine whether you are marketing for a Business to Consumer (B2C)…
Melysa Chong
November 9, 2020
Digital Marketing
In the world of programmatic advertising, navigating through the different types of inventory can be overwhelming. The digital advertisers and…
Melysa Chong
May 11, 2020
Strategy