Melysa Chong

Contributor
8 Articles

More Articles from Melysa Chong

3 Digital Marketing Strategies to Navigate New Norms

If there’s anything marketers have learned in the last 18 months, it’s the importance of pivoting their strategies with…

Melysa Chong
October 12, 2021
Digital Marketing

5 Fundamental Programmatic Skills to Brush up on in 2021

A new year means new resolutions—a fresh start to develop new skills and sharpen old ones! New resolutions often…

Melysa Chong
January 22, 2021
Strategy

A Look at 2020 and Beyond: How Trends and Insights are Reshaping Industries

All around the world, consumers have been settling into newly adopted habits, routines, and ways of thinking—the ‘new normal.’…

Melysa Chong
November 16, 2020
Strategy

Uncovering the Differences Between B2C and B2B Digital Marketing

When formulating your digital strategy, it is essential to determine whether you are marketing for a Business to Consumer…

Melysa Chong
November 9, 2020
Digital Marketing

Tips to Implement Awareness and Conversion Campaign Strategies in Harmony

In a recent post, we explored the fundamental 5 steps to executing a holistic full-funnel strategy and the importance…

Melysa Chong
August 23, 2020
Strategy

5 Steps to Executing a Holistic Full-Funnel Strategy

Now more than ever, marketers must be strategic and agile to keep up with the changes in consumer behaviour.…

Melysa Chong
July 15, 2020
Strategy

Your Guide to Building a Campaign Inventory Strategy

In the world of programmatic advertising, navigating through the different types of inventory can be overwhelming. The digital advertisers…

Melysa Chong
May 11, 2020
Strategy

Programmatic Advertising: The Key to Success for Nonprofits

Marketing for a nonprofit organization involves more than just branding. There is a cause that is being promoted and…

Melysa Chong
April 1, 2020
Non-Profit Marketing
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