by Melysa Chong - If there’s anything marketers have learned in the last 18 months, it’s the importance of pivoting their strategies with…
by Melysa Chong - A new year means new resolutions—a fresh start to develop new skills and sharpen old ones! New resolutions often…
by Melysa Chong - All around the world, consumers have been settling into newly adopted habits, routines, and ways of thinking—the ‘new normal.’…
by Melysa Chong - When formulating your digital strategy, it is essential to determine whether you are marketing for a Business to Consumer…
by Melysa Chong - In a recent post, we explored the fundamental 5 steps to executing a holistic full-funnel strategy and the importance…
by Melysa Chong - Now more than ever, marketers must be strategic and agile to keep up with the changes in consumer behaviour.…
by Melysa Chong - In the world of programmatic advertising, navigating through the different types of inventory can be overwhelming. The digital advertisers…
by Melysa Chong - Marketing for a nonprofit organization involves more than just branding. There is a cause that is being promoted and…
