McCoy Worthington, Author at Business2Community

McCoy Worthington

Contributor
3 Articles

Latest Articles By McCoy Worthington

5 Secrets to Developing Your Brand’s Voice, Tone, and Identity

If you want to connect with customers on a deeper level, you need to breathe life into your brand—and that…

McCoy Worthington
December 3, 2020
Branding

10 B2B Customer Retention Strategies Every SaaS Marketer Should Use

Customer churn is painful for any business, but if you run marketing for a SaaS company, losing customers can be…

McCoy Worthington
June 8, 2020
B2B Marketing

5 SaaS Marketing Strategies to Implement in the Face of COVID-19

The COVID-19 crisis is shaking the ground under all of us. But for SaaS marketing strategists, it may seem like…

McCoy Worthington
April 28, 2020
Marketing

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