Matt O'Connor, Author at Business2Community

Matt O'Connor

Contributor
3 Articles

Matt is the CEO and co-founder of AdQuick, the first platform to allow marketers and agencies to complete the entire process of planning, buying, executing, and measuring out of home (OOH) advertising campaigns anywhere in the U.S. and across the globe.

Prior to AdQuick, Matt worked as a Senior Program Manager with Amazon and held various executive positions within Instacart. His entrepreneurial spirit began as the founder of Footprint Free, a company that helps businesses go green and connect with their consumers, and then again as founder of Bike to the Beach, a community of people who combine biking, purpose, and fun to inspire individuals to overcome obstacles through personal challenge. Matt earned his B.A. from the University of Notre Dame and MBA from the University of Virginia’s Darden Graduate School of Business Administration.

Latest Articles By Matt O'Connor

Here’s Exactly What to Measure on Your Next Outdoor Advertising Campaign

There is a persistent myth in the advertising world that out-of-home (OOH) advertising campaigns can’t be measured beyond basic metrics.…

Matt O'Connor
November 14, 2021
Marketing

CPG Brands Can Overcome Mounting Obstacles with Out-of-Home Advertising

In the wake of the COVID-19 pandemic, the consumer-packaged goods (CPG) industry is navigating a fundamentally different retail landscape alongside…

Matt O'Connor
September 28, 2021
Consumer Marketing

Measuring the Impact of Out-of-Home (OOH) Advertising by Utilizing Data

You probably know of outdoor ads as billboards, pieces of street furniture, wallscapes or other formats. You may also know…

Matt O'Connor
April 19, 2021
Consumer Marketing

Other Authors

Connor Brooke
Tech Expert
200+ Articles
Jay Leonard
Contributor
200+ Articles
Alan Draper
Cryptocurrency Analyst
200+ Articles
James Spillane
Crypto Expert
200+ Articles
Alejandro Arrieche
Business Expert
200+ Articles
Mohit Oberoi
Ecommerce Expert
200+ Articles
Dominic Kimani
Contributor
200+ Articles
Jimmy Aki
Contributor
200+ Articles
Michael Abetz
Contributor
200+ Articles
Ali Raza
Contributor
200+ Articles