Mary Lister, Author at Business2Community

Mary Lister

Contributor
19 Articles

Latest Articles By Mary Lister

The 85 Best Small Business Ideas for 2022 (by Category!)

Over the past two years, we’ve seen a record number of people leave the corporate workforce in favor of gig…

Mary Lister
December 10, 2021
Small Business

62 Free Marketing Templates You Didn’t Know You Needed

Doing anything for the first time ever is really hard. I recently helped plan a big event and as a…

Mary Lister
October 22, 2021
Marketing

The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)

As consumers, we are inundated by targeted marketing campaigns all day, every day. But the thing is, there are marketing…

Mary Lister
October 2, 2021
Online Marketing

How to Write a Price Increase Letter: 10 Tips and Examples

This past year, like too many other millennials, I bought a house. And very unfortunately, this house is in need…

Mary Lister
August 8, 2021
Strategy

25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel

As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there:…

Mary Lister
June 20, 2021
Online Marketing

7 Truly Exceptional Content Marketing Examples You’ll Want to Model After

I’m a content marketer. I’ve been working as a content marketer, in one capacity or another, for eight years. When…

Mary Lister
May 22, 2021
Content Marketing

How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips

First, it was Instagram adding IG Stories. Then Facebook did it. Now...LinkedIn Stories? For why?! Well, because why not? The…

Mary Lister
May 3, 2021
LinkedIn

How to Get Started with Automated Email Marketing: Tips, Tools, and Examples

I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these…

Mary Lister
September 5, 2020
Email Marketing

The 10 Best Marketing Strategies to Reach College Students

One of the best purchases I ever made was signing up for Spotify Premium in college. I even remember when…

Mary Lister
August 31, 2020
Marketing

How to Sell on Etsy: Your All-in-One Guide to Getting Started

If you are the proud owner of a new cloth mask, maybe you bought that mask from a seller on…

Mary Lister
August 7, 2020
Ecommerce

5 Simple Steps to Set Up Your TikTok Ads

If you haven’t taken up TikTok during quarantine, power to you. I was a doubter for some time, but let…

Mary Lister
July 27, 2020
Social Media

Get Started With Pinterest Video Ads: Here’s How

If you’re anything like me, you’ve been revisiting Pinterest a lot more recently for quarantine cooking recipes, home DIY projects,…

Mary Lister
July 13, 2020
Pinterest

9 Ways to Manage Your B2B Social Media Like a B2C Champ

While social media is a key marketing channel for any business, consumer-focused community management just seems, well, fun. In fact,…

Mary Lister
June 29, 2020
Social Media

7 Ways to Write More Like-able Social Media Copy

So your company decided that it’s about time to start engaging with an audience on social media. That probably means…

Mary Lister
March 7, 2020
Social Media

Get Started With Out-of-Home Advertising: Here’s How

Out-of-home advertising, or OOH, can seem intimidating. And expensive. And confusing. Because how in the world do you figure out…

Mary Lister
March 2, 2020
Strategy

21 Ways to Write More Compelling Marketing Copy

If you’ve ever googled something and immediately scrolled through anything with an “ad” tag without stopping, it probably means the…

Mary Lister
January 26, 2020
Marketing

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