Martin Woods is the SEO Director of Indigoextra Ltd, a creative multilingual marketing company that helps clients expand in Europe through international SEO, graphic design, and website design. See Indigoextra's blog for the latest news about SEO and marketing, including a review of the major 200 SEO ranking factors for your site.
Martin enjoys liaising with clients on their overall marketing strategy and exploring the best approach to drive traffic to a website and generate sales.
Martin is passionate about SEO and how SEO is evolving to be something that is truly about quality and what matters to the end-user. He enjoys the challenges of responsive web design and appreciates how a well designed website with great user-experience is important for SEO. He is also a science fiction author.
When providing SEO advice, Martin takes both a creative and an analytical approach, believing that both are essential to success. Creativity in terms of writing content, designing images, approaching a website from an end-user's perspective and adopting new and innovative strategies. Analytical in terms of ensuring a healthy keyword balance on different elements, analysing a site for broken links or other common SEO errors and reviewing how long visitors spend on a page, click through rates and other measures of SEO success.
Martin works alongside Allison Carmichael, the Art Director of Indigoextra Ltd, whose role it is to ensure that clients' sites look great on any device and who creates all the images contributed as part of Indigoextra's articles on Business 2 Community.