Mark Irvine

Contributor
9 Articles

Latest Articles By Mark Irvine

Google Discovery Ads Now Available to All Advertisers

Last May, Google made big waves at their annual Google Marketing Live event and announced tons of planned new features…

Mark Irvine
June 13, 2020
Online Marketing

Google Extends Customer Match to the Display Network

When Google first released Customer Match in 2015, it changed the game for paid search advertisers. With the release of…

Mark Irvine
June 1, 2020
Online Marketing

New Data Reveals PPC Ad Campaigns Are Rebounding

April tested all of us. As our public health and economic systems were pushed to their limits as a result…

Mark Irvine
May 8, 2020
Online Marketing

Updated Google Ads Benchmarks for Your Industry During COVID-19

Every year, we update our Google Ads industry benchmarks to account for the new changes and trends that advertisers are…

Mark Irvine
April 10, 2020
Online Marketing

How COVID-19 is Shaping Google Search Trends & Patterns [Data]

The coronavirus pandemic will define 2020. As we continue to see the outbreak spread and governments and businesses respond to…

Mark Irvine
April 3, 2020
SEO

4 Major Trends Caused by COVID-19 and How to Respond [Data]  

Our lives have changed so quickly in the past few weeks as COVID-19 became a pandemic. As travel comes to…

Mark Irvine
March 27, 2020
Strategy

Google Bans Ads for Passports, Visas, IDs, and Other Government Documents & Services

Usually, no one enjoys going to the DMV to renew their driver’s license, waiting at City Hall to apply for…

Mark Irvine
March 25, 2020
Online Marketing

How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]

COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and…

Mark Irvine
March 23, 2020
Online Marketing

Google Doubles Its Life Event Targeting & Expands to Display Ads

Google Ads has always been a great way to reach a wide audience—but advertisers often learn quickly that not everyone…

Mark Irvine
January 11, 2020
Strategy

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