by Madeleine Wilson - You’ve made your app, it’s completely functional, easy to understand, and you believe it has a real place in the…
by Madeleine Wilson - Marketers are familiar with the traditional marketing funnel and the tactics that align with each stage. But mobile app marketing…
by Madeleine Wilson - Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging…
by Madeleine Wilson - Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the…
by Madeleine Wilson - The opportunity to connect with customers has never been greater than when you’re in their pockets. In-app messages help you…
by Madeleine Wilson - Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball…
by Madeleine Wilson - For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer…
by Madeleine Wilson - Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why…
by Madeleine Wilson - While customer acquisition, ratings and reviews, and social proof are the most externally visible success indicators for your brand, customer…
by Madeleine Wilson - We’ve written a lot about customer sentiment and why it matters over the past several years. Now, if you Google…
by Madeleine Wilson - Over the last year, we’ve published a lot of material about how the COVID-19 pandemic has completely changed the way…
by Madeleine Wilson - Now, more than ever, your customers want to be heard. They’re itching to give you feedback. Do you have the…
by Madeleine Wilson - Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an…
by Madeleine Wilson - Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company…
by Madeleine Wilson - Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due…
by Madeleine Wilson - From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make…
by Madeleine Wilson - When we were writing this post, we did a little research to see what other brands were saying about mobile…
by Madeleine Wilson - When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can…
by Madeleine Wilson - The last year revolutionized how retailers think about online shopping and how it merges with the in-person, in-store experience. At…
by Madeleine Wilson - ‘Tis the season for the 2020 App Store Connect holiday shutdown. Every year, Apple implements a code freeze on all…
by Madeleine Wilson - This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work,…
by Madeleine Wilson - As the weather gets colder and people brace for a potential second shutdown, mobile app marketing has never been more…
by Madeleine Wilson - In the first half of 2020, iOS and Google Play apps were downloaded 64 billion times, an increase of five…
by Madeleine Wilson - If we’ve learned anything in 2020, it’s that flexibility is key to being a strong product manager – especially when…
by Madeleine Wilson - According to this hiring trends report, the demand for senior-level PMs increased 51 percent over the last two years (compared…
by Madeleine Wilson - At the beginning of the COVID-19 pandemic, we published a lot of material around listening to your customers and finding…
by Madeleine Wilson - Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we…
by Madeleine Wilson - Picture this: Your customer is about to hit “checkout” when the whole app crashes. When they open it back up,…
by Madeleine Wilson - Raise your hand if your inbox is full of emails from brands you bought something once from in 2013 telling…
by Madeleine Wilson - Launching a mobile app can be a daunting task. To make the process easier, we’ve compiled our key tips and…
by Madeleine Wilson - Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. Between interfacing with multiple…
by Madeleine Wilson - Aside from acting as a badge of honor (and sometimes a point of shame), NPS alone isn’t a true indicator…
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