Lyudmila Kovalenko

Contributor
13 Articles

Latest Articles By Lyudmila Kovalenko

What Is Lead Scoring and Why Is It Useful for Marketing?

There are no companies that have unlimited funds. When there are more customers' requests than managers can process, a collapse…

Lyudmila Kovalenko
December 1, 2021
Marketing

AI & Rule-Based Chatbots: What’s Your Business Choice?

The digital age has led to high customer expectations. From eCommerce, healthcare, marketing, or finance, instant communication is essential in…

Lyudmila Kovalenko
October 31, 2021
Marketing Automation

Mobile Push Notifications 101

Today, a significant majority of the global population access the internet through mobile devices rather than laptops or desktops. In…

Lyudmila Kovalenko
October 20, 2021
Digital Marketing

An In-Depth Guide on Web Push Notifications

In the current competitive business environment, most small, medium, and large businesses face challenges in creating engaging channels that provide…

Lyudmila Kovalenko
October 13, 2021
Digital Marketing

Neuroscience in Marketing: Practical Tips

Our thoughts, feelings and actions are simply the results of neural activity in the brain. Marketers widely use insights from…

Lyudmila Kovalenko
October 5, 2021
Digital Marketing

8 Key Digital Marketing Metrics

When we speak of marketing in the digital age, we no longer mean the vague feel-good awareness and light branding…

Lyudmila Kovalenko
September 29, 2021
Digital Marketing

Conversion Funnel: Stages and Optimization

Conversion funnel analysis isn’t the most discussed digital marketing topic. But it may be one of the most important. Funnel…

Lyudmila Kovalenko
September 15, 2021
Digital Marketing

On Premise vs. Cloud: Choose the Right Solution for Your Business

Managing data is a critical role for any enterprise. How you choose to approach this vital function depends on such…

Lyudmila Kovalenko
September 8, 2021
Marketing Automation

Data-Driven Marketing: Strategy and Metrics

Marketers have been in back-to-back crisis meetings over the past few years. Hackneyed solutions reached a dead end — a…

Lyudmila Kovalenko
August 31, 2021
Big Data

How to Send an Email Blast

Wondering how to send an email blast? Need to know what an email blast is? Trying to figure out how…

Lyudmila Kovalenko
August 24, 2021
Email Marketing

Self Marketing: How to Promote Yourself on Social Media

According to Statista, nearly 4 billion people, over half of the global population, are engaged in some form of social…

Lyudmila Kovalenko
August 14, 2021
Social Media

How to Do Market Research

You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it's a business risk. Successful…

Lyudmila Kovalenko
August 6, 2021
Digital Marketing

Marketing Automation: What It Is and How It Affects Business Development

Today, various businesses are actively implementing marketing automation into their businesses. According to Cision PR Newswire, the marketing automation industry…

Lyudmila Kovalenko
July 28, 2021
Marketing Automation

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