Lyudmila Kovalenko

The digital age has led to high customer expectations. From eCommerce, healthcare, marketing, or finance, instant communication is essential in…

Today, a significant majority of the global population access the internet through mobile devices rather than laptops or desktops. In…

In the current competitive business environment, most small, medium, and large businesses face challenges in creating engaging channels that provide…

When we speak of marketing in the digital age, we no longer mean the vague feel-good awareness and light branding…

Conversion funnel analysis isn’t the most discussed digital marketing topic. But it may be one of the most important. Funnel…

Marketers have been in back-to-back crisis meetings over the past few years. Hackneyed solutions reached a dead end — a…

According to Statista, nearly 4 billion people, over half of the global population, are engaged in some form of social…

You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it's a business risk. Successful…

Today, various businesses are actively implementing marketing automation into their businesses. According to Cision PR Newswire, the marketing automation industry…