by Lyudmila Kovalenko - There are no companies that have unlimited funds. When there are more customers’ requests than managers can process, a collapse…
by Lyudmila Kovalenko - The digital age has led to high customer expectations. From eCommerce, healthcare, marketing, or finance, instant communication is essential in…
by Lyudmila Kovalenko - Today, a significant majority of the global population access the internet through mobile devices rather than laptops or desktops. In…
by Lyudmila Kovalenko - In the current competitive business environment, most small, medium, and large businesses face challenges in creating engaging channels that provide…
by Lyudmila Kovalenko - Our thoughts, feelings and actions are simply the results of neural activity in the brain. Marketers widely use insights from…
by Lyudmila Kovalenko - When we speak of marketing in the digital age, we no longer mean the vague feel-good awareness and light branding…
by Lyudmila Kovalenko - Conversion funnel analysis isn’t the most discussed digital marketing topic. But it may be one of the most important. Funnel…
by Lyudmila Kovalenko - Managing data is a critical role for any enterprise. How you choose to approach this vital function depends on such…
by Lyudmila Kovalenko - Marketers have been in back-to-back crisis meetings over the past few years. Hackneyed solutions reached a dead end — a…
by Lyudmila Kovalenko - Wondering how to send an email blast? Need to know what an email blast is? Trying to figure out how…
by Lyudmila Kovalenko - According to Statista, nearly 4 billion people, over half of the global population, are engaged in some form of social…
by Lyudmila Kovalenko - You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it’s a business risk. Successful…
by Lyudmila Kovalenko - Today, various businesses are actively implementing marketing automation into their businesses. According to Cision PR Newswire, the marketing automation industry…
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