Louis Columbus

B2C Expert
48 Articles

Louis is currently serving as Principal, IQMS. Previous positions include Director Product Management at Ingram Cloud, Vice President Marketing at iBASEt, Plex Systems, Senior Analyst at AMR Research (now Gartner), marketing and business development at SaaS start-ups. Mr. Columbus’ academic background includes an MBA from Pepperdine University and the Strategic Marketing Management and Digital Marketing Programs at Stanford University Graduate School of Business. Louis also teaches MBA courses in international business, global competitive strategies, international market research, strategic planning, and market research. Mr. Columbus currently is a member of the faculty at Webster University and has taught at California State University, Fullerton: University of California, Irvine & Marymount University. You can reach him on Twitter at @LouisColumbus.

More Articles from Louis Columbus

Gartner Predicts Public Cloud Services Market Will Reach $397.4B by 2022

Worldwide end-user spending on public cloud services is forecast to grow 23.1% in 2021 to total $332.3 billion, up…

Louis Columbus
May 13, 2021
Cloud Computing

Which ERP Systems Are Most Popular With Their Users In 2021?

Sage Intacct, Oracle ERP Cloud, and Microsoft Dynamics 365 ERP are the three highest-rated ERP systems by their users.…

Louis Columbus
May 7, 2021

LinkedIn Best Companies to Work For In 2021 Dominated By Tech

Four of LinkedIn’s top ten companies to grow your career in 2021 are tech leaders. Amazon is the highest…

Louis Columbus
May 4, 2021
Tech & Gadgets

How the Pandemic Is Accelerating Endpoint Security’s Growth

76% of enterprises increased their use of endpoint devices since the beginning of the COVID-19 pandemic, supporting their remote,…

Louis Columbus
April 11, 2021

What Enterprises Need to Plan For in 2021 When It Comes to Endpoint Security

Bottom Line: Today’s largely-distributed enterprises need to make sure they are putting endpoint security first in 2021– which includes…

Louis Columbus
March 29, 2021

The Pandemic Is Teaching Enterprises How to Mind The Cybersecurity Gap

30% of US and UK remote workers say their organizations don’t require them to use a secure access tool,…

Louis Columbus
March 25, 2021

How To Digitally Transform Talent Management For The Better

Bottom Line: CHROs and the HR teams they lead need to commit to keep learning and adopting digital technologies…

Louis Columbus
March 24, 2021
Human Resources

10 Ways Cybersecurity Can Protect COVID-19 Vaccine Supply Chains

The Pharma industry has lost $14 billion through Intellectual Property (IP) cyber theft worldwide, according to the United Kingdom…

Louis Columbus
March 17, 2021

How a Startup Uses AI to Help You Find the Market Research You Need

95% of the content essential for decision making in an organization is unstructured, residing in PDFs and various file…

Louis Columbus
March 9, 2021
Business Innovation

10 Ways AI and Machine Learning Are Improving Marketing In 2021

AI and Machine Learning are on track to generate between $1.4 Trillion to $2.6 Trillion in value by solving…

Louis Columbus
March 5, 2021

Securing Machine Identities Needs to Be a Top Cybersecurity Goal In 2021

Bottom Line: Bad actors quickly capitalize on the wide gaps in machine identity security, creating one of the most…

Louis Columbus
March 1, 2021
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