Linda Landers is the founder and CEO of Girlpower Marketing, a boutique public relations and marketing firm specializing in consumer lifestyle brands, with a special expertise in marketing to women. She is a senior communications strategist with proven success developing integrated, award-winning marketing and brand building campaigns.
Linda has worked with dozens of companies and blue-chip brands to launch new products, sustain heritage products and resurrect older brands. Accounts under her direction have included Procter & Gamble (Ivory, Old Spice, Pampers, Metamucil), United Airlines, Taco Bell, Hilton Hotels, Kashi, Seneca Farms, 8th Continent Soymilk, Disney Interactive, Barnes & Noble, Karen Neuberger, Polaroid and XM Satellite Radio.
Linda has been quoted in Brandweek, Adweek, PRWeek, CNBC, Forbes and USA Today, and speaks frequently on consumer marketing as well as the purchasing power of women. https://www.girlpowermarketing.com
Specialties: Traditional PR and digital marketing, influencer engagement, content strategy & development, social media campaigns, website design, special events.
Industries of Expertise: food & beverage, health & wellness, travel & hospitality, CPG and consumer lifestyle brands.
by Linda Landers - In 2021, more than 72% of Americans used social media — an increase of more than 10 million people. These…
by Linda Landers - Baby Boomers hold more than $2.6 trillion in spending power but are often overlooked by marketers, specifically when digital campaigns…
by Linda Landers - By the time TikTok burst on the U.S. scene in 2017, it already had a following due to its first…
by Linda Landers - For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note.…
by Linda Landers - We don’t always need a crystal ball to see the future. However, the current state of CPG marketing trends gives…
by Linda Landers - There is little precedent to help us understand how COVID-19 might shape consumer trends, especially in light of the technology…
by Linda Landers - Most marketers are aware of the buyer’s journey in its simplest form: Awareness, Consideration, and Decision. But consumers aren’t simple,…
by Linda Landers - Having worked with influencers for such brands as Barnes & Noble, Proctor & Gamble, Dell Computers, and Summit Brands, as…
by Linda Landers - The COVID-19 pandemic has changed a lot about buyer behavior, from online ordering to contactless payments and so much more.…
by Linda Landers - With lights, decorations, and sidewalk Santas, it’s beginning to look a lot like the holiday season. Unfortunately, it’s also looking…
by Linda Landers - Promoting branded content is more than just creating a blog post and sharing it on social media. To be successful,…
by Linda Landers - Consumers discover brands through various media, from television commercials to YouTube videos, from roadside billboards to social media boosted posts,…
by Linda Landers - With online, direct-to-consumer, and click-and-collect options, buying CPG products is easier than ever before. When marketing CPG brands, providing those…
by Linda Landers - COVID-19 is changing consumer behavior across all industries. Some of those changes are easy to see, and others were easy…
by Linda Landers - Influencer marketing is nothing new. Ninety-two percent of consumers say that recommendations from people they know or follow are more…
by Linda Landers - The current state of the world has most of us housebound and cleaning everything in sight—especially our hands. As important…
by Linda Landers - It seems like everywhere we turn there is advice on how to market our brands, with new digital marketing innovations…
by Linda Landers - Influencer marketing shows no signs of slowing down in 2020, having evolved into a core marketing strategy that is practiced…
by Connor Brooke - Last week, as part of the L’Oreal show at Paris Fashion Week, a model threw conventional standards to the wind…
by Jay Leonard - Influencer marketing has never before been so powerful or effective. In the past five years, it has grown from a…
by Jay Leonard - The decision to work with a PR and digital marketing agency doesn’t come lightly. By the time you’re ready to…
by Connor Brooke - Remember when brand marketing used to be all about advertising? Who could buy the most television time or fill the…
by Jay Leonard - I’m sure you’ve seen the articles lately proclaiming that content is dead. Certainly, we’ve seen changes in how content is…
by Kane Pepi - Gen Z. The original “digital natives.” A generation that has never known life without unlimited digital access. With a perpetual…
by Jay Leonard - Back in the day, public relations consisted primarily of press releases, articles in the daily newspaper and magazines, TV and…
by Jay Leonard - How do you feel when you read a Disneyland social media post? Or an ad for the latest Apple product?…
by Connor Brooke - When it comes to marketing to the adult daughter, most brands are still missing the mark. They’re known as Adult…
by Kane Pepi - We’ve worked with many start-ups this past year and have had an opportunity to experience first-hand what has worked and…
by Jay Leonard - Halloween decorations are being put away, and now it’s on to the holidays! This year, U.S. holiday spending is expected…
by Jay Leonard - Content is a huge piece of your marketing efforts – at least, it should be. The world won’t know what…
by Kane Pepi - As one of today’s most efficient and successful online marketing strategies, influencer marketing will continue to grow and evolve well…
by Jay Leonard - Health and wellness is a $3.2 trillion industry, with no signs of slowing down any time soon. Each year, new…
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