Linda Landers, Author at Business2Community

Linda Landers

Contributor
18 Articles

Linda Landers is the founder and CEO of Girlpower Marketing, a boutique public relations and marketing firm specializing in consumer lifestyle brands, with a special expertise in marketing to women. She is a senior communications strategist with proven success developing integrated, award-winning marketing and brand building campaigns. 

Linda has worked with dozens of companies and blue-chip brands to launch new products, sustain heritage products and resurrect older brands. Accounts under her direction have included Procter & Gamble (Ivory, Old Spice, Pampers, Metamucil), United Airlines, Taco Bell, Hilton Hotels, Kashi, Seneca Farms, 8th Continent Soymilk, Disney Interactive, Barnes & Noble, Karen Neuberger, Polaroid and XM Satellite Radio.

Linda has been quoted in Brandweek, Adweek, PRWeek, CNBC, Forbes and USA Today, and speaks frequently on consumer marketing as well as the purchasing power of women.  https://www.girlpowermarketing.com

Specialties: Traditional PR and digital marketing, influencer engagement, content strategy & development, social media campaigns, website design, special events.

Industries of Expertise: food & beverage, health & wellness, travel & hospitality, CPG and consumer lifestyle brands.

Latest Articles By Linda Landers

Social Media Trends to Embrace in 2022

In 2021, more than 72% of Americans used social media — an increase of more than 10 million people. These…

Linda Landers
November 23, 2021
Social Media

Granfluencers: The Latest Digital Marketing Trend

Baby Boomers hold more than $2.6 trillion in spending power but are often overlooked by marketers, specifically when digital campaigns…

Linda Landers
October 18, 2021
Digital Marketing

The Changing Face of TikTok

By the time TikTok burst on the U.S. scene in 2017, it already had a following due to its first…

Linda Landers
October 5, 2021
Social Media

Influencer Marketing Strategies for All Generations

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note.…

Linda Landers
August 26, 2021
Marketing

5 Big CPG Trends We’ll See in the Next 5 Years

We don’t always need a crystal ball to see the future. However, the current state of CPG marketing trends gives…

Linda Landers
August 11, 2021
Consumer Marketing

What We’ve Learned About Consumer Trends So Far in 2021

There is little precedent to help us understand how COVID-19 might shape consumer trends, especially in light of the technology…

Linda Landers
April 27, 2021
Consumer Marketing

Converting CPG Consumers Wherever They Are in the Buyer’s Journey

Most marketers are aware of the buyer’s journey in its simplest form: Awareness, Consideration, and Decision. But consumers aren’t simple,…

Linda Landers
March 8, 2021
Consumer Marketing

The Future of Influencer Marketing Is Here

Having worked with influencers for such brands as Barnes & Noble, Proctor & Gamble, Dell Computers, and Summit Brands, as…

Linda Landers
January 28, 2021
Marketing

3 Ways COVID-19 Has Changed Marketing for 2021 and Beyond

The COVID-19 pandemic has changed a lot about buyer behavior, from online ordering to contactless payments and so much more.…

Linda Landers
December 11, 2020
Marketing

5 Brands Nailing Their COVID Holiday Marketing

With lights, decorations, and sidewalk Santas, it’s beginning to look a lot like the holiday season. Unfortunately, it’s also looking…

Linda Landers
November 19, 2020
Marketing

How to Nail Your Content Marketing Strategy: Part 2

Promoting branded content is more than just creating a blog post and sharing it on social media. To be successful,…

Linda Landers
September 16, 2020
Content Marketing

How to Nail Your Content Marketing Strategy: Part 1

Consumers discover brands through various media, from television commercials to YouTube videos, from roadside billboards to social media boosted posts,…

Linda Landers
August 18, 2020
Content Marketing

Marketing Consumer Packaged Good (CPG) Brands to Build Online & In-Store Sales

With online, direct-to-consumer, and click-and-collect options, buying CPG products is easier than ever before. When marketing CPG brands, providing those…

Linda Landers
June 19, 2020
Marketing

COVID-19 Has Changed Everything, Including Consumer Behavior

COVID-19 is changing consumer behavior across all industries. Some of those changes are easy to see, and others were easy…

Linda Landers
May 19, 2020
Consumer Marketing

Protect your Brand by Understanding Influencer Marketing Fraud

Influencer marketing is nothing new. Ninety-two percent of consumers say that recommendations from people they know or follow are more…

Linda Landers
April 17, 2020
Marketing

Clean Your Hands, All Surfaces, and Then Your Marketing Program

The current state of the world has most of us housebound and cleaning everything in sight—especially our hands. As important…

Linda Landers
March 24, 2020
Marketing

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