Libra White

B2C Expert
5 Articles

Libra White has more than two decades of public relations, marketing communications and social media experience, including positions at IBM, Yahoo and Wanderful Media.

More Articles from Libra White

5 Survival Tips for Last Minute Shopping

Still have some holiday shopping to do? You are not alone. According to a recent National Retail Federation survey,…

Libra White
December 17, 2015
Consumer Marketing

10 Free (& Low Cost) PR and Marketing Tools

Today’s PR and marketing professionals are expected to handle a wide range of responsibilities, from creating marketing collateral to…

Libra White
July 22, 2015

7 Reasons Why Shopping in a Store Will Never Go Away

For every shopper that sings the merits of online shopping, there’s the customer that would rather spend money at…

Libra White
April 7, 2014
Consumer Marketing

Shopping Trends by the Seasons

Every retailer wants to reach consumers with a message that drives traffic to their store. However, even the best…

Libra White
December 20, 2013
Consumer Marketing

Making a Fun Day Out of Black Friday

It’s the biggest shopping day of the year, filled with great bargains and deals. But for some, Black Friday…

Libra White
November 27, 2013
Trends & News
Authors More