Lee Wilson is the Head of SEO for Vertical Leap, a UK Search Marketing and Digital Agency that offers the most effective and thorough search marketing service in the UK, helping companies maximise their online visibility. Vertical Leap combines specialist expertise with a bespoke prescriptive marketing platform (Apollo Insights) that understands what’s happening with your website; why – and what to do about it.
Lee is a regular industry writer on topics including; search marketing, digital trends and broader marketing, entrepreneur, and business subjects.
In 2017 Lee published his first solely authored industry book ‘Tactical SEO – The Theory and Practice of Search Marketing’, and can be seen commenting on the latest digital updates online.
Lee has been heading up digital departments since the early 2000’s with experience working in house and at agency level, covering many hundreds of client projects.
by Lee Wilson - With the holiday season swinging into gear, retailers will be hoping the UK public celebrate by opening up their wallets…
by Lee Wilson - Rumours of Apple building its own search engine intensified towards the end of 2020 after a key update in iOS…
by Lee Wilson - The latest insights from Google and other key sources that will help retail brands turn things around in 2020 and…
by Lee Wilson - Both personally and professionally, there is a genuine human need to believe that the current situation is moving closer to…
by Connor Brooke - Off-page SEO can be a chore for some. Link building isn’t easy in the modern age of SEO and with…
by Jay Leonard - Mobile-first indexing makes Googlebot show the mobile version of pages in its SERPs by default. Previously, Google’s crawling, indexing, and…
by Jay Leonard - The first Google Panda algorithm update was rolled out back in February 2011, affecting roughly 12% of all global search…
by James Spillane - Thin content was one of the first SEO issues Google targeted with its Panda algorithm update in 2011. That update…
by Connor Brooke - Last September, Google’s Danny Sullivan told us the search giant had started using a new AI technology called neural matching…
by James Spillane - If you’re new to search marketing, you might not remember the classic Google vs Bing discussion that questioned whether Microsoft’s…
by Jay Leonard - With an eventful 2018 behind us, there isn’t any time to sit back and take stock of everything that has…
by Connor Brooke - It’s well documented that Amazon and eBay are the global online leaders (the ‘big two’) when it comes down to…
by Connor Brooke - Mobile-first indexing is currently rolling out across the web and Google is aware that many webmasters are still a little…
by Connor Brooke - Google has announced that mobile-first indexing is now rolling, almost a year and a half since it originally unveiled plans…
by Alan Draper - Last year, for the first time since 2014, search generated more referral traffic than social media. This was revealed in…
by Connor Brooke - There’s a common assumption that search engine optimisation is easier for bigger brands. Sadly, simply throwing more money at SEO…
by Alan Draper - When you’re looking for a new SEO agency, there’s one thing in particular you should expect. A good agency will…
by Jay Leonard - After spending a few years in the background, SEO is in the spotlight once again in 2017. New technologies and…
by James Spillane - The role of visual content in SEO is bigger than many marketers fully understand. It’s widely accepted that Google prefers…
by James Spillane - In terms of getting the best search rankings, you can broadly break your SEO efforts into two areas: site-wide optimisation…
by Jay Leonard - Google’s Keyword Planner is the quintessential tool for keyword research. Marketers have relied on it for years and no SEO…
Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve