Lee Frederiksen

Contributor
4 Articles

Lee Frederiksen is an award-winning marketer, Visible Expert®, researcher, author, and renowned business strategist who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a leading marketing firm for the professional services industry, he draws on his Ph.D. in behavioral psychology and his entrepreneurial experience as CEO of three successful firms to help clients achieve high growth and profitability.

Latest Articles By Lee Frederiksen

Prospect Research for the Professional Services

Anyone who has sold professional services knows how complex the business development process can be. The cost of services like…

Lee Frederiksen
June 30, 2020
Strategy

Virtual Marketing and Business Development for the Professional Services

Virtual marketing and business development has jumped to center stage as COVID-19 became a household word and shelter in place…

Lee Frederiksen
May 21, 2020
Marketing

Target Market Research for the Professional Services

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent…

Lee Frederiksen
April 20, 2020
Marketing

7 Steps to Differentiated Marketing Strategy – Part 2

https://www.youtube.com/watch?v=LyIfJjbwWgA Today, I want to talk to you about seven steps to a differentiated marketing strategy. Now, this is part…

Lee Frederiksen
January 29, 2020
Marketing

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