Laura Troyani

Contributor
1 Articles

Laura is the founder and principal of PlanBeyond, a speciality marketing focused on startups and young businesses. She comes with a background spanning brand management, e-commerce, and B2B marketing in both established organizations and young startups. With experience overseeing customer research, go-to-market planning, and marketing channel execution, Laura advocates for getting the strategic fundamentals down pat to help any organization nail their growth goals. Laura earned her BA from Harvard College and MBA from Harvard Business School.

Latest Articles By Laura Troyani

How to Know Which Market Research Method to Use

Market research is a powerful thing. It gives management teams clear insights into how prospective and existing customers behave so…

Laura Troyani
January 24, 2020
Marketing

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