Laura MacPherson is a freelance writer and content strategist who integrates persuasion psychology into copywriting and content for B2B companies. Follow her (or connect) on LinkedIn for an unlimited supply of marketing tips.
by Laura MacPherson - A strong customer success story is a rocket booster for your sales team. It’s powerful for two reasons. First,…
by Laura MacPherson - Success in content marketing depends on your ability to zig when everyone else is zagging. Content quality means more…
by Laura MacPherson - You’ve probably heard the parable of the blind men and the elephant. This story first appeared in the Buddhist…
by Laura MacPherson - “Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way…
by Laura MacPherson - David Hume, an 18th-century Scottish philosopher, said that human reason doesn’t actually direct motivations and behavior — rather, feelings…
by Laura MacPherson - Human beings are wired to avoid loss. We fear change because it involves risk—a potential for loss. For this…
by Laura MacPherson - Many B2B marketers make the mistake of focusing too much on one stage of the buyer’s journey. Some produce…
