Laura Donovan, Author at Business2Community

Laura Donovan

Contributor
11 Articles

Laura Donovan is the President of The Word Pro, a national digital marketing company. She is a graduate of North Central College with a degree in Organizational Communications, a discipline that has proved valuable in her Social Media endeavors. Laura been managing Facebook, Google+ and Twitter pages for small and medium-sized companies since 2008.  Besides being hands-on with clients’ pages, she is also in demand as a speaker and trainer on all things “Social.” 

Her background as a Human Resource Manager for companies like Home Depot and Sharp Electronics has made her a valuable asset to colleges and universities, where she has served on panels and given seminars on social media best practices for students, including ways they can turbocharge their job searches – and how inappropriate behavior can negatively impact their future careers.  As an inbound marketing specialist, however, Laura’s focus is on helping small businesses leverage their presence on social sites to attract more customers and increase their bottom line.

She considers herself as much a student as a teacher – learning all she can from others in her field. She writes extensively for her blog at The-Social-Pro. Friend her Facebook Page at www.Facebook.com/TheWordPro or follow her on Twitter @TheWordPro.

Articles originally posted on Laura's Blog at The-Social-Pro.com

Latest Articles By Laura Donovan

2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Social Media

Four top trends to incorporate into your Social Media Marketing Strategy for the remainder of 2020 and in 2021. ·…

Laura Donovan
August 24, 2020
Digital Marketing

2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Online Search

Five trends to incorporate into your Digital Media Marketing Strategy for the remainder of 2020 and in 2021. · Google…

Laura Donovan
August 5, 2020
Digital Marketing

Consumer Behavior is Shifting, Businesses Need to Make Changes

The COVID-19 pandemic has changed the landscape of our world. From the way we work, the way our children attend…

Laura Donovan
July 23, 2020
Consumer Marketing

6 Tips to Navigate Marketing in 2020

Life has been crazy these past few months, feels like everything has been turned upside down and inside out. Keeping…

Laura Donovan
June 21, 2020
Consumer Marketing

Facts on the Stats – Social Media Marketing During the Stay-at-Home COVID Crisis

While many businesses have shut their doors and a whole bunch of folks are out of work, this has given…

Laura Donovan
April 27, 2020
Social Media

Don’t Quarantine Your Campaigns

Even if your business is not essential and is currently shut down, if you plan to open once the quarantine…

Laura Donovan
April 17, 2020
Digital Marketing

The 4 Mistakes You are Making with Social Marketing

Back in 2009 we put our first client on Facebook. We were handling the online advertising for a home inspection…

Laura Donovan
February 20, 2020
Social Media

Is Super Bowl Advertising Worth It?

Sunday, February 2 is the day of the big game, the Super Bowl. While it is a big day for…

Laura Donovan
February 1, 2020
Consumer Marketing

3 Reasons You Should Incorporate TikTok into your Marketing Strategy

So, it’s 2020 and you finally figured out using Facebook to market is a great plan. You may have even…

Laura Donovan
January 22, 2020
Social Media

3 Tips for Successful Reputation Management

Reputation Management is the “influencing and controlling of an individual’s or group’s reputation.” Originally more of a public relations effort,…

Laura Donovan
January 14, 2020
Consumer Marketing

What are Facebook Stories and Why Does it Matter to My Business

Facebook Stories are a visual way to share content, it is a feature that adds filters and effects to images,…

Laura Donovan
May 31, 2018
Facebook

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