Laura is a marketer and researcher based in the UK. She writes extensively on financial matters and issues relating to small business.
by Laura Cole - In the wake of the coronavirus pandemic, the concept of investment may seem like it is something exclusive to disaster…
by Laura Cole - It’s always easy to dismiss emerging technology trends as insignificant fads, with voice search offering a relevant case in point.…
by Laura Cole - The growth of the global eCommerce market should come as no surprise, either to businesses or the growing number of…
by Laura Cole - Have you noticed your email inbox filling up faster with each new day? Perhaps you receive form letters, bulk emails,…
by Jay Leonard - Whilst some business challenges are unique to specific industries and markets, others are universal in their nature and impact on…
by Jay Leonard - Let’s start with a basic assertion; content marketing has become every brands’ secret weapon in the B2B space. After all,…
by Jay Leonard - For any small business to compete the modern age, it must have an agile and integrated marketing strategy that is…
by Connor Brooke - While there is no doubt that eCommerce represents a true growth industry, there remains a surprising unwillingness among small business…
by Connor Brooke - While the world of marketing is constantly changing, there is no doubt that copywriters continue to play a pivotal and…
by Connor Brooke - If content is king in the modern age, then copy is surely the kingmaker? This is reflected by the fact…
by Jay Leonard - In a world that is saturated with digital and social media marketing channels, the concept of reaching customers through email…
by Connor Brooke - In many ways, the temporary nature of Snapchat and its constantly evolving content stream appears counterproductive to the demands facing…
by Connor Brooke - Though you may not realize it, every dollar you spend actively supports a certain type of business practice. If you’re…
by Jay Leonard - There is no doubt about it; e-commerce is a huge growth market that is going to become even more omnipotent…
by Connor Brooke - The challenging of innovating a new product and successfully bringing it to market is one that can make or break…
by Kane Pepi - The say that content is king, but to many this has become a vacuous and meaningless sound-bite for the digital…
by Connor Brooke - In the world of B2C marketing, content has gradually emerged as the single most effective weapon. This reflects a significant…
by Kane Pepi - While we have all had jobs that simply failed to engage or energise us, there is always a tendency to…
by Jay Leonard - When it comes to marketing and leveraging the influence of social media, businesses are often inhibited by preconceptions and narrow…
by Connor Brooke - For most product-orientated start-ups, there is almost a surreal quality to the process of comparing the landscape and searching for…
by Jay Leonard - Interestingly, the debate surrounding automation in business is one that has continued ever since the Industrial Revolution. It was at…
by Connor Brooke - The global economic climate remains volatile at present, thanks to a plethora of factors including Brexit and worsening geopolitical conflicts…
by Kane Pepi - In the digital age, one of the most commonly asked questions is ‘how can I get higher on Google?’ This…
by Kane Pepi - If you were to believe everything that you read in the media, it would be tempting to believe that the…
by Jay Leonard - As a general rule, true creativity is lauded across the globe. From the iconic Burning Man Festival, which is held…
by Kane Pepi - We are increasingly reliant on technology in the modern age, and this is reflected by our constant search for stable…
by Connor Brooke - The concept of automation in business is an interesting one, as it has numerous applications and polarises opinion as a…
by Jay Leonard - If you ever needed reassurance that starting a commercial blog was worth your while, a quick search on the Internet…
by Kane Pepi - While the word blogging is well-known and widely used in 2016, this generic description does little to capture the diversity…
by Connor Brooke - While it may be convenient to see the spectre of Brexit as a purely British dilemma, it is one that…
by Kane Pepi - Ah, social media. Arguably the greatest and most revolutionary tool in contemporary marketing, it has the potential to make or…
by Jay Leonard - Apparently, 75% of technology start-ups fail in their first year, with a failure to adapt to the pace of innovation…
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