Lacy Boggs, Author at Business2Community

Lacy Boggs

Contributor
40 Articles

Lacy Boggs is a professional ghost blogger who has been telling stories since she first learned to talk. After using her mad storytelling and journalism skills to grow her personal blog more than 800 percent in a single year, Lacy realized she could help other small business owners do the same and launched The Content Direction Agency—a service to help small business owners amplify their voice, gather their tribe and become authorities in their field. Lacy eats like a foodie, reads trashy YA novels, and sings along with the Muzak in gorgeous Colorado with her husband and daughter.

Latest Articles By Lacy Boggs

Who Do You Need on Your Content Marketing Team for Your Small Business?

When I Google “Who do you need on your content marketing team?” the top results are fine, but most of…

Lacy Boggs
January 13, 2022
Content Marketing

How to Create a Digital Content Strategy For Your Small Business

At its most basic, this is what I do for small businesses: I help them create a digital content strategy…

Lacy Boggs
January 10, 2022
Small Business

3 Ways to Get More Leads from Your Content Marketing

Let’s face it: nobody is creating content marketing for their health or just to hear themselves talk; content marketing is…

Lacy Boggs
December 25, 2021
Content Marketing

7 Things 2021 Taught Me About My Business

I’m gonna be real with y’all: 2021 was a weird year around here. Things started with a bang. In January,…

Lacy Boggs
December 25, 2021
Small Business

3 Challenges of Marketing Your Maturing Business

Running a business is a wild ride. I really didn’t know what I was signing up for 10-ish years ago…

Lacy Boggs
November 18, 2021
Marketing

Why Better Content Marketing Will Bring You More Sales

Better content equals more sales. Period. I’ve got the receipts to back it up, but it’s understandable that sometimes it’s…

Lacy Boggs
November 12, 2021
Content Marketing

3 Tools to Make Outsourcing Content Easier

You thought you were being a BOSS and hired help to outsource your content marketing… but it hasn’t gone exactly…

Lacy Boggs
November 8, 2021
Content Marketing

Why Hire a Content Agency?

When you’re ready to get help with some or all of your between-launch, nurture content writing, you have lots of…

Lacy Boggs
August 13, 2021
Content Marketing

What All Launch Models Have in Common

As a copywriter, I’m pretty familiar with most of the popular launch models out there. Most start with a launch…

Lacy Boggs
June 22, 2021
Content Marketing

Don’t Just Sell the Pole

My therapist and I have joked that I’d really like to pole vault over all the tricky stuff and just…

Lacy Boggs
May 19, 2021
Strategy

3 Ways to Drive Organic (As In FREE) Traffic to Your Business

Here’s the sad truth: we could write the best blog post ever written, but if nobody sees it, it won’t…

Lacy Boggs
May 13, 2021
Online Marketing

Facing the Fear of Thought Leadership

I remember reading some writing advice once (though I cannot remember who said it — ping me if you know)…

Lacy Boggs
April 15, 2021
Strategy

Why You Should Invest in Thought Leadership Content

I was a guest on a podcast this past week, and while we were in the “green room” before hitting…

Lacy Boggs
March 26, 2021
Content Marketing

Have You Outgrown Your Topic?

As a content strategist and content writer, I see and hear a lot of different reasons why people struggle to…

Lacy Boggs
March 10, 2021
Blogging

Can You Outsource Thought Leadership?

A fellow business owner said to me recently, “I need somebody to drag the IP (intellectual property) out of me.”…

Lacy Boggs
March 2, 2021
Strategy

Lack of Attention to This “Big Rock” in Your Business is Costing You

You’ve probably heard the metaphor. If you have a container, and you have some sand, pebbles, and big rocks, what…

Lacy Boggs
February 24, 2021
Strategy

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