Kristin Zhivago, Author at Business2Community

Kristin Zhivago

Contributor
24 Articles

Kristin Zhivago gets up every day thinking about how she can help her clients sell more. Her many adventures in business began as the first woman to sell machine-shop tools in the U.S., and rapidly grew into a life of customer-centric evangelism. She spent decades as a “revenue coach,” often hired to turn around struggling marketing and sales departments for companies of all sizes (from startups to IBM). Zhivago knows how to succeed in today's competitive market. Zhivago Partners, a digital marketing management company, is the culmination of her experiences as an entrepreneur, revenue coach, keynote speaker, author of 5-star book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, and rescuer of sagging sales. Zhivago Partners is a thriving, digital marketing management firm consisting of professionals experienced in leveraging leading-edge methods to increase revenue for both B2B and B2C companies.

Latest Articles By Kristin Zhivago

Digital Marketing Ethics

It is now possible to know just about everything about anyone. We leave digital breadcrumbs wherever we go. And since…

Kristin Zhivago
December 30, 2021
Digital Marketing

Exact Match: How Search Engine Expectations Changed Buying—and Marketing—Forever

“I know it’s here, somewhere, and if I just keep refining my search phrase, I’m going to find exactly what…

Kristin Zhivago
December 7, 2021
SEO

Your Customers Know More About Buying Than You Know About Selling

I’ve mentioned elsewhere that I am continually interviewing customers for our clients. And I always learn something constructive when I…

Kristin Zhivago
August 31, 2021
Customer Experience

How to Sell

I’m writing this for anyone who owns or runs a company. If that’s you, you weren’t “born” a company owner;…

Kristin Zhivago
May 5, 2021
Sales Management

SEO for CEOs: What You Need to Know

Search Engine Optimization (SEO) is one of the more mysterious aspects of digital marketing; difficult to understand or manage, driven…

Kristin Zhivago
March 19, 2021
SEO

How to Increase Sales Without Salespeople: A Real-World Use Case

I need to share a Big Truth that I’ve learned as a revenue coach, helping hundreds of CEOs market and…

Kristin Zhivago
February 13, 2021
Sales Management

Business Owners: What 2021 Will Require of Us

If you are a business owner, and especially if you are a small business owner, 2020 was a very challenging…

Kristin Zhivago
January 6, 2021
Leadership

Death by Website: 5 Website Design Mistakes to Avoid

A good website design will grow your business; a bad website design will kill it. It is definitely possible to…

Kristin Zhivago
December 22, 2020
Web Design

Real-World Branding Strategy: Your Brand is the Promise That You Keep

I have a real-world definition of branding strategy, based on working as a revenue coach for hundreds of companies and…

Kristin Zhivago
November 20, 2020
Branding

Digital Marketing Strategy: What You Can Expect—and How to Manage It

We’ve all heard the management adage: “You can’t manage what you don’t understand.” Unfortunately, digital marketing has gotten so complex,…

Kristin Zhivago
November 10, 2020
Digital Marketing

Digital Marketing and Cybersecurity: A Very Practical Checklist

Those of us who work in digital marketing deal a lot with confidential information, and we need to do what…

Kristin Zhivago
October 29, 2020
Cybersecurity

Essential Management Skills in the Age of Apps

We are living in the Age of Apps. I guess you could call this the App Age, like the Industrial…

Kristin Zhivago
September 6, 2020
Mobile & Apps

The Most Successful Branding Strategy: Mindset Immersion

Branding strategy is usually an “inside” affair, created in windowless (or now virtual) conference rooms. “What do we want to…

Kristin Zhivago
August 28, 2020
Branding

Wondering How to Increase Sales? Answer the Buyer’s Most Important Question

Lately we have been talking about the customer’s Mindset and the critical role it plays in your marketing. If you…

Kristin Zhivago
August 18, 2020
Sales Management

Why is Mindset-Driven Marketing So Important For Your Digital Marketing?

I’ve been defining the customer’s Mindset as the desires, concerns, and questions that they have when they set out on…

Kristin Zhivago
August 7, 2020
Digital Marketing

Introducing “Mindset-Driven Marketing”

Why do so many marketing efforts miss the mark? Because they focus on all the wrong things, such as “personas,”…

Kristin Zhivago
June 12, 2020
Marketing

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