Kristin Zhivago

B2C Expert
24 Articles

Kristin Zhivago gets up every day thinking about how she can help her clients sell more. Her many adventures in business began as the first woman to sell machine-shop tools in the U.S., and rapidly grew into a life of customer-centric evangelism. She spent decades as a “revenue coach,” often hired to turn around struggling marketing and sales departments for companies of all sizes (from startups to IBM). Zhivago knows how to succeed in today's competitive market. Zhivago Partners, a digital marketing management company, is the culmination of her experiences as an entrepreneur, revenue coach, keynote speaker, author of 5-star book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, and rescuer of sagging sales. Zhivago Partners is a thriving, digital marketing management firm consisting of professionals experienced in leveraging leading-edge methods to increase revenue for both B2B and B2C companies.

More Articles from Kristin Zhivago

Digital Marketing Ethics

It is now possible to know just about everything about anyone. We leave digital breadcrumbs wherever we go. And…

Kristin Zhivago
December 30, 2021
Digital Marketing

Exact Match: How Search Engine Expectations Changed Buying—and Marketing—Forever

“I know it’s here, somewhere, and if I just keep refining my search phrase, I’m going to find exactly…

Kristin Zhivago
December 7, 2021

Your Customers Know More About Buying Than You Know About Selling

I’ve mentioned elsewhere that I am continually interviewing customers for our clients. And I always learn something constructive when…

Kristin Zhivago
August 31, 2021
Customer Experience

How to Sell

I’m writing this for anyone who owns or runs a company. If that’s you, you weren’t “born” a company…

Kristin Zhivago
May 5, 2021
Sales Management

SEO for CEOs: What You Need to Know

Search Engine Optimization (SEO) is one of the more mysterious aspects of digital marketing; difficult to understand or manage,…

Kristin Zhivago
March 19, 2021

How to Increase Sales Without Salespeople: A Real-World Use Case

I need to share a Big Truth that I’ve learned as a revenue coach, helping hundreds of CEOs market…

Kristin Zhivago
February 13, 2021
Sales Management

Business Owners: What 2021 Will Require of Us

If you are a business owner, and especially if you are a small business owner, 2020 was a very…

Kristin Zhivago
January 6, 2021

Death by Website: 5 Website Design Mistakes to Avoid

A good website design will grow your business; a bad website design will kill it. It is definitely possible…

Kristin Zhivago
December 22, 2020
Web Design

Real-World Branding Strategy: Your Brand is the Promise That You Keep

I have a real-world definition of branding strategy, based on working as a revenue coach for hundreds of companies…

Kristin Zhivago
November 20, 2020

Digital Marketing Strategy: What You Can Expect—and How to Manage It

We’ve all heard the management adage: “You can’t manage what you don’t understand.” Unfortunately, digital marketing has gotten so…

Kristin Zhivago
November 10, 2020
Digital Marketing

Digital Marketing and Cybersecurity: A Very Practical Checklist

Those of us who work in digital marketing deal a lot with confidential information, and we need to do…

Kristin Zhivago
October 29, 2020
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