Ken Fortney is a content marketing expert and director of marketing for CIPIO.ai. He is an MBA graduate of the George Herbert Walker School of Business and Technology at Webster University and maintains digital marketing and project management vocational credentials from Cornell University.
Compelling, accurate, and well-written copy is not always easy to achieve, even when working with expert writers. That's because managing…
For decades, Division I schools in the National Collegiate Athletics Association have gone unchallenged in their efforts to keep athletic…
About 500 years ago, leading western economists advised those in power that to accumulate wealth, one must take whatever wealth…
Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix -…
In my content marketing role at GRIN, I and my team have a front-row seat to industry developments - and…
Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given 21st Century marketers the…
Marketing has and always will be a trial-and-error process to some degree. The latest analytics can shrink some of the…
In a 2020 report, Marketing Dive noted that influencer marketing was helping brands consistently achieve 500-1800% returns. By any standard,…