Ken Fortney

Contributor
8 Articles

Ken Fortney is a content marketing expert and director of marketing for CIPIO.ai. He is an MBA graduate of the George Herbert Walker School of Business and Technology at Webster University and maintains digital marketing and project management vocational credentials from Cornell University.

Latest Articles By Ken Fortney

10 Keys Content Marketing Managers Should Know About Managing Copywriters

Compelling, accurate, and well-written copy is not always easy to achieve, even when working with expert writers. That's because managing…

Ken Fortney
January 19, 2022
Content Marketing

What Does the NCAA’s Name Image Likeness (NIL) Ruling Mean for Marketers?

For decades, Division I schools in the National Collegiate Athletics Association have gone unchallenged in their efforts to keep athletic…

Ken Fortney
August 18, 2021
Social Media

The Creator Economy is Here – What That Means for Marketers & Creators

About 500 years ago, leading western economists advised those in power that to accumulate wealth, one must take whatever wealth…

Ken Fortney
June 28, 2021
Social Media

The Influencer Marketing Funnel [Infographic]

Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix -…

Ken Fortney
June 1, 2021
Infographics

Influencer Marketing: What Is It & Where Is It Going?

In my content marketing role at GRIN, I and my team have a front-row seat to industry developments - and…

Ken Fortney
May 3, 2021
Social Media

Quick Guide to MarTech & Digital Analytics Platforms

Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given 21st Century marketers the…

Ken Fortney
February 25, 2021
Digital Marketing

Repurposing Content: Recycling Content that Works

Marketing has and always will be a trial-and-error process to some degree. The latest analytics can shrink some of the…

Ken Fortney
February 2, 2021
Content Marketing

What are Fake Influencers and How Do You Find Them?

In a 2020 report, Marketing Dive noted that influencer marketing was helping brands consistently achieve 500-1800% returns. By any standard,…

Ken Fortney
January 14, 2021
Social Media

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