by Katy French - Ah, ROI, our old friend (and sometimes enemy). ROI is often the most frustrating part of marketing, yet it’s…
by Katy French - It’s a new year, and the prediction headlines are everywhere. But staying up-to-date can be a little overwhelming. What…
by Katy French - Planning for your B2B content strategy can be daunting. You need to create a seamless end-to-end experience through content,…
by Katy French - Do you have a strong marketing operation? Is your team aligned? Are your processes optimized? Are you getting the…
by Katy French - Whether you had a great content marketing year or a let’s-not-talk-about-it year, it’s nice to know that a fresh…
by Katy French - There is a lot of B2B content in the world—and a lot of it is bad. Maybe that’s harsh,…
by Katy French - A successful brand video benefits both your brand and your video agency. It’s a powerful medium, but it also…
by Katy French - B2B content doesn’t have to be boring. From infographics to podcasts, there are so many content formats you can…
by Katy French - Whether you have a sophisticated marketing operation or are trying to launch your first marketing campaign, creating quality content…
by Katy French - Video is one of the most effective ways to communicate quickly and succinctly. In the B2B world, where everyone…
