Katy French, Author at Business2Community

Katy French

Contributor
44 Articles

Latest Articles By Katy French

How to Calculate Your B2B Marketing ROI (the Easy Way)

Ah, ROI, our old friend (and sometimes enemy). ROI is often the most frustrating part of marketing, yet it’s also…

Katy French
January 13, 2022
B2B Marketing

5 Types of B2B Content to Include in Your Content Strategy

Planning for your B2B content strategy can be daunting. You need to create a seamless end-to-end experience through content, deliver…

Katy French
December 9, 2021
Content Marketing

3 Things You Absolutely Need to Run a Strong Marketing Operation

Do you have a strong marketing operation? Is your team aligned? Are your processes optimized? Are you getting the results…

Katy French
December 8, 2021
Marketing

7 Ways B2B Marketers Can Make 2022 Their Best Year

Whether you had a great content marketing year or a let’s-not-talk-about-it year, it’s nice to know that a fresh start…

Katy French
December 2, 2021
B2B Marketing

5 Questions to Help You Choose Your Best B2B Marketing Ideas

There is a lot of B2B content in the world—and a lot of it is bad. Maybe that’s harsh, so…

Katy French
November 21, 2021
B2B Marketing

10 Tips to Work Effectively with Your Video Agency

A successful brand video benefits both your brand and your video agency. It’s a powerful medium, but it also requires…

Katy French
November 11, 2021
Video Marketing

10 B2B Content Examples That Prove B2B Doesn’t Have to Suck

B2B content doesn’t have to be boring. From infographics to podcasts, there are so many content formats you can use…

Katy French
November 7, 2021
Content Marketing

5 Tips to Find a B2B Marketing Agency With the Right Expertise

Whether you have a sophisticated marketing operation or are trying to launch your first marketing campaign, creating quality content marketing…

Katy French
November 2, 2021
B2B Marketing

15 B2B Video Examples That Are Anything But Boring

Video is one of the most effective ways to communicate quickly and succinctly. In the B2B world, where everyone is…

Katy French
October 21, 2021
B2B Marketing

5 Tips to Create Interesting & Engaging B2B Content Marketing

We hate to say it, but way too much B2B content marketing, uh, sucks. Sorry, but it’s true. It’s dry.…

Katy French
October 15, 2021
Content Marketing

7 Tips to Make the Rebrand Process Less Stressful

Think you’re ready to rebrand? Get ready. These projects are a massive undertaking, and it takes a fully committed team…

Katy French
October 15, 2021
Branding

15+ Content Marketing Tips to Fix Your Biggest Content Problems

If you constantly face content marketing problems (especially in B2B), you’re not alone. No matter your industry or company size,…

Katy French
October 11, 2021
Content Marketing

How to Outsource Tech Marketing (5 Tips to Make It Easier)

Tech marketing isn’t easy, especially in the wake of a global pandemic. Content marketing does make it easier for brands…

Katy French
October 1, 2021
Marketing

15 Awesome Rebrand Examples That Tell a Great Brand Story

A well-loved transformation appeals to everyone, whether it involves a home, a wardrobe, or, in our instance, a rebrand. There's…

Katy French
September 26, 2021
Branding

5 Tips to Write Powerful Marketing Messaging That Converts

Whether it’s your homepage copy, your Facebook ads, or the CTA in your latest ebook, anytime you communicate with people…

Katy French
September 17, 2021
Marketing

7 Benefits of a Strong Branding Strategy (From People to Profit)

A branding strategy is, in essence, the blueprint for how you want to build, shape, and share your brand. Whether…

Katy French
September 10, 2021
Branding

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