Katy French

Do you have a solid marketing operation? Is your team on the same page? Are your processes running smoothly? Are…

B2B content doesn’t have to be boring. From infographics to podcasts, there are so many content formats you can use…

We hate to say it, but way too much B2B content marketing, uh, sucks. Sorry, but it’s true. It’s dry.…

Whether it’s your homepage copy, your Facebook ads, or the CTA in your latest ebook, anytime you communicate with people…

Building a brand doesn’t happen overnight. It takes a lot of work to forge strong relationships with people—and much of…

Are infographics still relevant? We hear this question all the time. The answer is yes, absolutely, 100%. Infographics have always…

When you’re in a brainstorm for content marketing ideas and the creative juices are flowing, it’s easy to get carried…

As we head into the end of the year, you might be looking for ways to spend your remaining marketing…

Every year brings something new in content marketing, and 2020 brought a lot. As our industry navigated an unprecedented global…

No matter how great your employer brand is, if you’re not active in the right channels, you won’t be able…

If you’re going to put work into growing your employer brand, nurturing your culture, and sharing that story, you want…

Stanford economist Nicholas Bloom reports that 42% of the U.S. labor force is currently working from home. This trend has…

Marketing campaigns are essential to a solid content strategy. By sharing the right stories with the right audience, you can…

We love e-books. They’re an awesome way to build relationships with people, provide valuable content, and, of course, get leads.…