Karl Sakas

Contributor
38 Articles

Karl Sakas (@KarlSakas) helps digital agency leaders make work more fun and more profitable. He's passionate about agency operations, strategy, and leadership, and has worked in digital marketing since the days of dialup. As president of Sakas & Company, Karl is the author of Made to Lead, The In-Demand Marketing Agency, and more than 350 articles on agency management. When he's not advising clients on six continents, Karl volunteers as a bartender on an antique train. He lives in Raleigh, N.C.

Latest Articles By Karl Sakas

Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome

A client reached out asking for advice on a tough decision they needed to make—they’d tried working through it on…

Karl Sakas
January 7, 2022
Leadership

How Many Accounts Can One Agency Account Manager Handle?

An email subscriber asked me: “How many accounts or clients can one person handle? I limit mine to three at…

Karl Sakas
December 2, 2021
Strategy

Employee Retention: How to Compete With Big Companies

How can your agency compete with big companies on hiring, when they pay big salaries? An agency leader asked me…

Karl Sakas
November 8, 2021
Human Resources

Imposter Syndrome: 7 Signs You Have It… and 5 Tips to Fix It

Does it feel like you’re never doing a “good enough” job as you run your agency? You might be fighting…

Karl Sakas
September 3, 2021
Leadership

Hiring a #2: Why It’s Time to Bring In a Second-in-Command

Just about every agency owner wants to “Work Less, Earn More.” But to get there, they need to bring in…

Karl Sakas
August 11, 2021
Leadership

Client Satisfaction Is a Slippery Slope: Optimize, Don’t Maximize

Should your agency pursue maximum Client Satisfaction? No—instead, I recommend you pursue optimum Client Satisfaction. Why? Because maximum Client Satisfaction…

Karl Sakas
July 31, 2021
Customer Experience

Reduce Drama At Your Agency: 3 Problems You Can Prevent Using an ARCI Matrix

As agencies grow, they often struggle with a key question: Who is in charge of what? Even if you have…

Karl Sakas
July 9, 2021
Strategy

Multiple Roles: Can Agency Employees Successfully Do More Than One Job at Once?

As your agency grows, you and your employees tend to become increasingly specialized. For instance, a designer might stop doing…

Karl Sakas
June 5, 2021
Leadership

Create a VIP Client Program to Stay Top-of-Mind With Past Clients

Do you currently have a way to [scalably] nurture your past clients, and other fans of your agency? If not,…

Karl Sakas
May 9, 2021
Sales Management

Employee Poaching: Keep Them Happy or Someone Else Will

Great team members are highly valuable—which means other companies are trying to poach your best employees. You’ve worked hard to…

Karl Sakas
April 6, 2021
Human Resources

Employee Ownership Risks: Don’t Let Them “Make Partner” Until You Answer These 19 Questions

During Executive Coaching, an agency owner asked me: “As we shift from ‘fun agency’ to more of a ‘professional firm,’…

Karl Sakas
February 11, 2021
Human Resources

How Much Should Agency Owners Pay Themselves?

How much should you pay yourself as an agency owner? Between US$100,000 and $500,000… but you might hit $1+ million…

Karl Sakas
February 5, 2021
Leadership

Your Agency’s #1 KPI: “Rev/FTE” (aka Per-Capita Billables)

Want to improve your agency’s performance, but don’t love tracking metrics? You’re not alone! What if I told you that…

Karl Sakas
January 29, 2021
Strategy

Build Your Agency’s Team of Advisors: Which Roles Do You Need?

Successful business leaders rely on a team of advisors for specialized guidance on agency leadership, taxes, health, and more. In…

Karl Sakas
January 16, 2021
Strategy

How to Add Upselling to Your Agency’s Biz Dev Program

Upselling is well-known as a sales technique—but does it translate to business development at agencies? And should you upsell at…

Karl Sakas
January 11, 2021
Strategy

16 Warning Signs: When to Hire a Salesperson at Your Agency

Seeking to grow her agency, an Executive Coaching client asked me: “When is it time to hire a salesperson to…

Karl Sakas
December 11, 2020
Sales Management

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