Kara Jensen

Contributor
13 Articles

Kara Jensen is the Creative Principal of Bop Design, a B2B marketing and web design & development firm based in San Diego, CA. Dedicated to communicating each client’s unique business value, Kara forges connections with target markets through strategic design and high-impact marketing concepts. Kara has 10 years of experience designing marketing communications for corporations and non-profits.

Prior to Bop Design, she spent several years at LPL Financial, designing materials and implementing brand strategies for the corporate office and its financial advisors. Kara also spent three years as marketing communications director for Windsor Capital, developing campaigns, advertisements and websites that improved the company’s performance.

Latest Articles By Kara Jensen

3 Tips to Innovate Your B2B Marketing

Doing the same things consistently in your B2B marketing can produce steady results, but what about trying new things? New…

Kara Jensen
December 2, 2021
B2B Marketing

Tips to Make Your B2B Thought Leadership Stand Out

Crafting thought leadership takes time and a significant investment of resources. So what do you do to make sure your…

Kara Jensen
September 18, 2021
B2B Marketing

4 Tips to Audit Your B2B Marketing Strategy

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you are already in the…

Kara Jensen
August 19, 2021
B2B Marketing

5 SEO Tips for Video Marketing

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing?…

Kara Jensen
July 16, 2021
Video Marketing

How Design Impacts Your Bottom Line and Why Everyone in Your Company Should Care About It

Design is the meeting of form and function to create meaningful experiences. Design is about the details that make our…

Kara Jensen
January 29, 2021
Web Design

3 B2B Website Must-Haves for 2021

As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top…

Kara Jensen
January 20, 2021
Web Design

B2B Website Checklist to Maximize CRO

For businesses seeking to increase leads and boost sales, building a professional B2B website is important – but it’s not…

Kara Jensen
January 15, 2021
Web Design

Common Issues Found During B2B Website Audits

We think of B2B websites as living, breathing organisms that can expand and evolve over time. It’s not just something…

Kara Jensen
October 16, 2020
B2B Marketing

5 Tips to Leverage Your Website During COVID

Since in-person meetings and trade shows are canceled until who knows when, your B2B website has become your most important…

Kara Jensen
August 21, 2020
Web Design

How to Find a B2B Marketing Agency to Achieve Your Goals

Recently, we shared crucial questions to ask a B2B marketing agency to determine if they are the right fit. While…

Kara Jensen
June 12, 2020
B2B Marketing

Providing Value: What to Cover in a B2B Email Newsletter

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked.…

Kara Jensen
March 15, 2020
Email Marketing

The Future of B2B Marketing: Critical Skills to Master

The only constant about marketing is that it’s always changing. B2C marketing strategies and tactics change at break-neck speed, whereas…

Kara Jensen
February 14, 2020
B2B Marketing

Budgeting Tips for Your B2B Website Design Project

New year, new website! Is your marketing goal this year to revamp your company’s website? If so, then you are…

Kara Jensen
January 9, 2020
Web Design

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