Kaitlyn Hammond

8 Articles

With a background in the Weddings & Events industry, Kaitlyn has always enjoyed collaborating with a variety of small business owners to creatively showcase a cohesive brand that stands out from the masses. Using her passion for storytelling and a knack for social media, she now provides business owners with tips and insights on how to effectively implement marketing strategies guaranteed to lead to growth.  

IOU Financial is a leading online lender specialized in helping small businesses with healthy cash flow. Typical customers include medical and dental practices, grocery and retail stores, restaurant and hotel franchisees and e-commerce companies. IOU Financial provides a unique approach to lending through an advanced, automated application and approval system. This accurately assesses applicants’ financial realities, with an emphasis on day-to-day cash flow trends, and makes small business loans of up to $300,000 to qualified applicants in only 24-48 hours. Speed and transparency make IOU Financial a trusted alternative to banks. Operations is based in metro Atlanta, Georgia, IOU Financial is headquartered in Montreal, Canada and publicly traded (TSX-V: IOU). For more information, visit http://IOUFinancial.com.

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Latest Articles By Kaitlyn Hammond

How to Leverage Customer Reviews to Grow Your Small Business

You shouldn’t underestimate the importance of customer reviews to support and expand your business. The vast majority of consumers…

Kaitlyn Hammond
March 16, 2020
Small Business

Where Should You Spend Your Marketing Budget in 2020?

In general, small businesses allocate 7% to 12% of their gross revenues to marketing. This compares with the Small…

Kaitlyn Hammond
March 10, 2020

Retail Businesses: Improve Your Instagram with These Tips

Instagram is a leading video- and photo-sharing platform that belongs to Facebook. It includes many business-friendly features, including ads,…

Kaitlyn Hammond
February 25, 2020

Finance 101 for Small Biz: Debt vs Equity

Small business owners trying to grow their businesses need sufficient capital (i.e., money) to pay for inventory, marketing, equipment,…

Kaitlyn Hammond
February 10, 2020

Make the Most of Your Emails: What to Include

More than ever, when it comes to your marketing emails, content is king. That is, you can (and should)…

Kaitlyn Hammond
February 4, 2020
Email Marketing

You Have a New Lead — What’s Next?

Leads are great, but only to the extent that you convert them to customers. It’s not rocket science, but…

Kaitlyn Hammond
January 26, 2020
Sales Management

SEO in 2020 — How to Rank as #1

SEO is in a dynamic phase right now, thanks in part to the evolution of Google’s ranking algorithms and…

Kaitlyn Hammond
January 17, 2020

Prioritizing Your Business Goals in 2020

The new year is here, and with it comes a fresh opportunity to re-evaluate your business goals. This is…

Kaitlyn Hammond
January 6, 2020