Julia Tiedt, Author at Business2Community

Julia Tiedt

Contributor
8 Articles

Latest Articles By Julia Tiedt

How to Incorporate ABM into an Online Event Strategy

Have you ever had your internet just break? Now more than ever in our lifetime, we have become so dependent…

Julia Tiedt
July 16, 2021
Strategy

Gated vs. Ungated Content: How to Choose the Right Content Type

Just like the chicken or the egg argument, there is an age-old debate among marketers about whether to gate or…

Julia Tiedt
April 22, 2021
Content Marketing

What Is Content Curation? Why Does It Matter for Inbound Success?

Have you ever been to the Metropolitan Museum of Art in New York City? It is one of my favorite…

Julia Tiedt
April 4, 2021
Content Marketing

The Most Efficient Direct Mail Strategies for ABM

At the end of the workday, I take my dog for a walk. After walking the usual 20-minute loop, we…

Julia Tiedt
November 6, 2020
Marketing

3 Essential Components to Build a Successful Marketing Spend Pitch

Getting buy-in from the leadership team for your marketing spend can be a daunting task, especially when marketing has traditionally…

Julia Tiedt
October 23, 2020
Marketing

4 Signs It’s Time to Run a Tech Stack Audit

Whenever a new tool or software is released that can make a marketer’s life easier, we often jump on it—especially…

Julia Tiedt
September 10, 2020
Strategy

Where Does Account-Based Marketing Fit in Your Inbound Strategy

This blog could have easily been called, “Where Does Inbound Fit into Your ABM strategy?” If you are solely focused…

Julia Tiedt
June 25, 2020
Inbound Marketing

5 KPIs to Measure Thought Leadership

Changing the way your industry thinks is quite a lofty goal. But there’s a reason for sayings like, “If you…

Julia Tiedt
January 28, 2020
Leadership

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