If you have been working with technology leads and buyers for quite some time, they are the most challenging…
Sales Management
More Articles from Judy Caroll
SDRs are in charge of converting leads generated through demand generation efforts into actionable leads and sales talks. In…
Strategy
Competition in the high-tech industry is very tough. It got even tougher because of the uncertainty and the change…
Strategy
The business intelligence market is getting more and more attention in the past couple of years as businesses demand…
Marketing
It may be easier than ever for companies to buy software, but that doesn’t guarantee success for providers. In…
Strategy
As technology continues to advance, there are countless opportunities for aspiring entrepreneurs. This is great news if you’re the…
Video Marketing
If you’re an enterprise tech company, you’re probably familiar with the term “sales enablement”. The job function has become…
Strategy
Lead generation is a universal need for every industry. At the same time, lead generation looks different for every…
B2B Marketing
Selling Robotic Process Automation Solutions RPA is an application of technology, governed by business logic and structured inputs, aimed…
Strategy
A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology…
Strategy