Juan Ortiz

Contributor
9 Articles

Juan Ortiz is Product Marketing Specialist at WorkStride, award-winning provider of channel incentives, employee recognition, and rewards programs. Juan has spent the past 5+ years working with B2B software organizations in product marketing functions. He has a B.A. in Political Science from Furman University and an M.A. in International Relations and Affairs from Dublin City University. 

Latest Articles By Juan Ortiz

Are You Fostering Reactive or Proactive Channel Engagement?

For OEMs, the goal of effective channel engagement is to motivate sales behaviors through rewards and incentives. However, engagement in…

Juan Ortiz
July 14, 2021
Strategy

Driving Program Engagement Through a Positive User Experience

No matter how great a channel incentive program may be, there is always room to optimize and improve performance, through…

Juan Ortiz
June 2, 2021
Strategy

The 5 “Es” of Incentive Program Strategy

For decades, incentive strategy has been used to influence positive behaviors in the channel that help drive more sales. Although…

Juan Ortiz
February 2, 2021
Strategy

Spreading Cheers to Leverage the Pandemic Holiday Season

Holiday lovers can rejoice! This year, some of the biggest US retailers – like Walmart, Target, and Best Buy –…

Juan Ortiz
October 2, 2020
Strategy

Reward Delivery in an Upended Reality

Forced isolation, social distancing, travel restrictions, stagnant industries, flat sales. All of these effects of the Coronavirus Pandemic have accelerated…

Juan Ortiz
August 12, 2020
Strategy

Has COVID-19 Destroyed Channel Incentives, or Simply Changed the Landscape?

As COVID19 continues to impact the business landscape, many companies are finding unique ways to react, cope, and adapt. Brands…

Juan Ortiz
May 12, 2020
Business Intelligence

Gift Cards: A Shimmer of Light During Dark Times

As the pandemic rages, and businesses feel the financial backlash of a societal shut down, the world is turning to…

Juan Ortiz
April 22, 2020
Strategy

6 Tips: Renewing Enthusiasm in Your Long-Term Rewards Program

When you first launch a new partner incentives program, it may be easy to generate interest amongst them. After all,…

Juan Ortiz
March 11, 2020
Strategy

Tips on Trust: Building Credibility With Your Channel Partners

Want trust? Show them, don’t tell them Building loyalty and credibility is an important part of profitable indirect partner program.…

Juan Ortiz
January 15, 2020
Strategy

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