Jonathan Crossfield

33 Articles

Latest Articles By Jonathan Crossfield

How Blind Users Experience Instagram

“If you’re a visual learner and you’re vision impaired, you’re a bit screwed – and I think I’m one…

Jonathan Crossfield
May 15, 2021

The Webinar is Dead: Long Live the Webinar

Online conferencing technology has been around since the 1990s, but the word “webinar” didn’t appear until 1998. Most people’s…

Jonathan Crossfield
May 12, 2021

Using Reels to Generate ‘Know, Like and Trust’ (with Examples)

Social media marketing is all about capturing and holding interest. This is even more true of short-form video formats…

Jonathan Crossfield
April 14, 2021

How Long Should Marketing Videos Be Anyway?

Should all of your videos really be shorter than two minutes? That’s long been the rule of thumb I’ve…

Jonathan Crossfield
March 23, 2021
Video Marketing

How to Save Yourself from Procrastination Damnation

We live in the most distracting world imaginable. At any one moment, there are so many things begging for…

Jonathan Crossfield
March 8, 2021

Protecting Your Reputation Online is Critical…. But Not Like This

Thanks to social media, one person’s praise or criticism can reach hundreds, thousands or even millions of people in…

Jonathan Crossfield
February 26, 2021
Public Relations

6 Mistakes to Avoid When Writing a Brief

A bad brief can handicap a project before it starts, wasting time and money while risking the quality of…

Jonathan Crossfield
February 22, 2021

Working with Technology Means Planning to Fail

Technology breaks. Fact. Whether you’re a freelancer with a laptop and a bunch of apps or a large business…

Jonathan Crossfield
February 21, 2021
Tech & Gadgets