Jonathan Crossfield, Author at Business2Community

Jonathan Crossfield

Contributor
33 Articles

Latest Articles By Jonathan Crossfield

How Blind Users Experience Instagram

“If you’re a visual learner and you’re vision impaired, you’re a bit screwed – and I think I’m one of…

Jonathan Crossfield
May 15, 2021
Instagram

The Webinar is Dead: Long Live the Webinar

Online conferencing technology has been around since the 1990s, but the word “webinar” didn’t appear until 1998. Most people’s first…

Jonathan Crossfield
May 12, 2021
Communications

Using Reels to Generate ‘Know, Like and Trust’ (with Examples)

Social media marketing is all about capturing and holding interest. This is even more true of short-form video formats like…

Jonathan Crossfield
April 14, 2021
Instagram

How Long Should Marketing Videos Be Anyway?

Should all of your videos really be shorter than two minutes? That’s long been the rule of thumb I’ve come…

Jonathan Crossfield
March 23, 2021
Video Marketing

How to Save Yourself from Procrastination Damnation

We live in the most distracting world imaginable. At any one moment, there are so many things begging for attention…

Jonathan Crossfield
March 8, 2021
Strategy

Protecting Your Reputation Online is Critical…. But Not Like This

Thanks to social media, one person’s praise or criticism can reach hundreds, thousands or even millions of people in an…

Jonathan Crossfield
February 26, 2021
Public Relations

6 Mistakes to Avoid When Writing a Brief

A bad brief can handicap a project before it starts, wasting time and money while risking the quality of the…

Jonathan Crossfield
February 22, 2021
Strategy

Working with Technology Means Planning to Fail

Technology breaks. Fact. Whether you’re a freelancer with a laptop and a bunch of apps or a large business with…

Jonathan Crossfield
February 21, 2021
Tech & Gadgets

Jay Acunzo on Podcasts and the Art of the Interview

In 2020, the move to working from home motivated many people to invest in a better microphone or webcam to…

Jonathan Crossfield
February 16, 2021
Expert Interviews

The Small Business Checklist to Building an Online Presence

Many businesses survived or adapted during lockdown by going online; some for the first time. And every day new businesses…

Jonathan Crossfield
February 6, 2021
Small Business

Privacy Technology & Legal Updates: Death to the Cookie

2020 changed how marketers need to approach their customers – perhaps forever. And I’m not talking about the impact of…

Jonathan Crossfield
February 4, 2021
Cybersecurity

Is 2021 the Year of Customer Acquisition or Customer Retention?

While e-commerce has been on a steep upward trend for years now, recent lockdowns have led to a massive increase…

Jonathan Crossfield
January 29, 2021
Customer Experience

2020 is NOT a Blip: Marketing Predictions are Anyone’s Guess

While we all may have taken some comfort in saying “Good riddance to 2020” last month, 12:01 on January 1st…

Jonathan Crossfield
January 18, 2021
Marketing

Using Side Projects to Develop New Skills

It’s that time of year when people start throwing around mottos such as “New Year, new you” and announcing resolutions…

Jonathan Crossfield
January 12, 2021
Strategy

Investing in Your Personal Brand

Writers have understood the importance of cultivating a professional, personal brand for a long time. Publishers know that a recognised…

Jonathan Crossfield
January 8, 2021
Strategy

Debunking the Myth of Professional Language

Many freelance writers will have a similar horror story they tell after one-too-many whiskeys; a tale of that B2B client…

Jonathan Crossfield
December 3, 2020
Communications

Other Authors

Connor Brooke
Tech Expert
200+ Articles
Jay Leonard
Contributor
200+ Articles
Alan Draper
Cryptocurrency Analyst
200+ Articles
James Spillane
Crypto Expert
200+ Articles
Alejandro Arrieche
Business Expert
200+ Articles
Mohit Oberoi
Ecommerce Expert
200+ Articles
Dominic Kimani
Contributor
200+ Articles
Jimmy Aki
Contributor
200+ Articles
Michael Abetz
Contributor
200+ Articles
Ali Raza
Contributor
200+ Articles