Jonathan Crossfield, Author at Business2Community

Jonathan Crossfield

Contributor
13 Articles

Latest Articles By Jonathan Crossfield

How Blind Users Experience Instagram

“If you’re a visual learner and you’re vision impaired, you’re a bit screwed – and I think I’m one of…

Jonathan Crossfield
May 15, 2021
Instagram

The Webinar is Dead: Long Live the Webinar

Online conferencing technology has been around since the 1990s, but the word “webinar” didn’t appear until 1998. Most people’s first…

Jonathan Crossfield
May 12, 2021
Communications

How Long Should Marketing Videos Be Anyway?

Should all of your videos really be shorter than two minutes? That’s long been the rule of thumb I’ve come…

Jonathan Crossfield
March 23, 2021
Video Marketing

How to Save Yourself from Procrastination Damnation

We live in the most distracting world imaginable. At any one moment, there are so many things begging for attention…

Jonathan Crossfield
March 8, 2021
Strategy

Protecting Your Reputation Online is Critical…. But Not Like This

Thanks to social media, one person’s praise or criticism can reach hundreds, thousands or even millions of people in an…

Jonathan Crossfield
February 26, 2021
Public Relations

6 Mistakes to Avoid When Writing a Brief

A bad brief can handicap a project before it starts, wasting time and money while risking the quality of the…

Jonathan Crossfield
February 22, 2021
Strategy

Working with Technology Means Planning to Fail

Technology breaks. Fact. Whether you’re a freelancer with a laptop and a bunch of apps or a large business with…

Jonathan Crossfield
February 21, 2021
Tech & Gadgets

Jay Acunzo on Podcasts and the Art of the Interview

In 2020, the move to working from home motivated many people to invest in a better microphone or webcam to…

Jonathan Crossfield
February 16, 2021
Expert Interviews

Is 2021 the Year of Customer Acquisition or Customer Retention?

While e-commerce has been on a steep upward trend for years now, recent lockdowns have led to a massive increase…

Jonathan Crossfield
January 29, 2021
Customer Experience

How to Find Your Brand’s Voice

An essential part of what makes a brand is consistency; this is what the company looks like, acts like, sounds…

Jonathan Crossfield
November 23, 2020
Branding

Lights, Camera, Action: How to Look and Sound Great in Virtual Meetings and Events

With just about the entire marketing industry working from home for most of 2020, we’ve seen an explosion in Zoom…

Jonathan Crossfield
November 11, 2020
Communications

How to Manage Internet Trolls and Frustrated Customers – AND How to Tell Them Apart

Once upon a time, trolls were real. Well, at least they were in the minds of superstitious folk who told…

Jonathan Crossfield
July 21, 2020
Customer Experience

Crossposting Strategies: It’s Not Enough for Marketers to Just COPE on Social Media

For a long time, the mantra of social media marketing was COPE – Create Once, Post Everywhere. Who could argue…

Jonathan Crossfield
July 14, 2020
Social Media

Other Authors

Connor Brooke
Tech Expert
200+ Articles
Jay Leonard
Contributor
200+ Articles
Alan Draper
Cryptocurrency Analyst
200+ Articles
James Spillane
Crypto Expert
200+ Articles
Alejandro Arrieche
Business Expert
200+ Articles
Mohit Oberoi
Ecommerce Expert
200+ Articles
Jimmy Aki
Contributor
200+ Articles
Kane Pepi
Contributor
200+ Articles
Nadica Metuleva
Business Expert
200+ Articles
John Isige
Marketing Expert
200+ Articles