Joe Martinez, Author at Business2Community

Joe Martinez

Contributor
20 Articles

Latest Articles By Joe Martinez

4 Easy Lead Qualification Strategies for Better Clicks & Conversions

Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers…

Joe Martinez
October 29, 2021
Online Marketing

3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads

Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors…

Joe Martinez
September 25, 2021
Online Marketing

Why and How to Import Cost Data to Google Analytics (+Template)

Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They…

Joe Martinez
August 16, 2021
Online Marketing

3 Tips to Deal With Facebook’s Aggregated Event Measurement

Thanks to Apple’s iOS 14 updates, Facebook advertisers who use events for conversion optimization now have to use the new…

Joe Martinez
July 24, 2021
Facebook

4 Incredibly Useful YouTube Studio Reports You Won’t Find in Google Ads

Google Ads already has dedicated columns you can use to review the performance of your video campaigns. While these built-in…

Joe Martinez
May 24, 2021
Digital Marketing

4 Ways to Collect Valuable First-Party Data in a Cookieless World

As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers…

Joe Martinez
April 16, 2021
Online Marketing

4 Ways to Identify How Your Display Ads Impact Search Ad Performance

As someone who has always been on the agency side of things, I am used to the pushback against Display…

Joe Martinez
February 26, 2021
Online Marketing

Gmail Ads Are Going Away: Everything You Need to Know

In December of 2020, there was an addition to the Google ads support page on Gmail Ads. Google announced that…

Joe Martinez
February 21, 2021
Online Marketing

4 Underrated YouTube Metrics to Quantify Your Video Campaign Success

I completely understand how difficult it can be to explain to a client the value of YouTube. It does not…

Joe Martinez
December 8, 2020
YouTube

4 Easy Strategies for More Effective Holiday YouTube Ads

With it being more than halfway through October, ideally, you're already well into planning your 2020 holiday advertising strategy—but don't…

Joe Martinez
October 24, 2020
YouTube

How to Set Up Google Dynamic Display Ads: Your Quickstart Guide

Google dynamic display ads (not to be confused with Dynamic Search Ads) are a valuable way to showcase previously viewed…

Joe Martinez
September 27, 2020
Online Marketing

How to Optimize Network & Placement Targeting for YouTube Ads

Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that…

Joe Martinez
August 22, 2020
YouTube

3 Tips to Get More Free Traffic from Google Ad Grants

It's no secret that accounts using Google Ad Grants for Nonprofits have their limitations. And while it may be easy…

Joe Martinez
July 31, 2020
Online Marketing

How to Improve Your Microsoft Ads With IF Functions

Ad testing is just a normal part of living the PPC life. We can already test a variety of copy…

Joe Martinez
July 18, 2020
Online Marketing

How to Improve Performance with Google Ads Price Extensions

Google Ads price extensions are one of the manually created extensions within the platform. If your ad rank is high…

Joe Martinez
July 13, 2020
Online Marketing

4 Tips for Better Display Advertising During COVID-19

Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help…

Joe Martinez
June 16, 2020
Online Marketing

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