Joe Martinez, Author at Business2Community

Joe Martinez

Contributor
18 Articles

Latest Articles By Joe Martinez

4 Easy Lead Qualification Strategies for Better Clicks & Conversions

Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers…

Joe Martinez
October 29, 2021
Online Marketing

Why and How to Import Cost Data to Google Analytics (+Template)

I have had clients ask multiple times how they can access cost information for non-Google channels in Google Analytics. They…

Joe Martinez
August 16, 2021
Online Marketing

4 Incredibly Useful YouTube Studio Reports You Won’t Find in Google Ads

Google Ads includes specific columns to help you check the performance of your video campaigns. While these built-in columns are…

Joe Martinez
May 24, 2021
Digital Marketing

4 Ways to Collect Valuable First-Party Data in a Cookieless World

As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers…

Joe Martinez
April 16, 2021
Online Marketing

4 Ways to Identify How Your Display Ads Impact Search Ad Performance

As someone who has always been on the agency side of things, I am used to the pushback against Display…

Joe Martinez
February 26, 2021
Online Marketing

Gmail Ads Are Going Away: Everything You Need to Know

In December of 2020, there was an addition to the Google ads support page on Gmail Ads. Google announced that…

Joe Martinez
February 21, 2021
Online Marketing

4 Underrated YouTube Metrics to Quantify Your Video Campaign Success

I completely understand how difficult it can be to explain to a client the value of YouTube. It does not…

Joe Martinez
December 8, 2020
Business Articles

4 Easy Strategies for More Effective Holiday YouTube Ads

Now that we are more than halfway through October, you should ideally be deep into planning your 2020 holiday advertising…

Joe Martinez
October 24, 2020
Business Articles

How to Set Up Google Dynamic Display Ads: Your Quickstart Guide

Google dynamic display ads (not to be confused with Dynamic Search Ads) are a valuable way to showcase previously viewed…

Joe Martinez
September 27, 2020
Online Marketing

How to Optimize Network & Placement Targeting for YouTube Ads

Placement targeting for your YouTube ads can be one of the most accurate targeting options in Google Ads. I want…

Joe Martinez
August 22, 2020
Business Articles

3 Tips to Get More Free Traffic from Google Ad Grants

It's well-known that Google Ad Grants for Nonprofits come with some restrictions. While it's easy to gripe about the missing…

Joe Martinez
July 31, 2020
Online Marketing

How to Improve Your Microsoft Ads With IF Functions

Ad testing is just a normal part of living the PPC life. We can already test a variety of copy…

Joe Martinez
July 18, 2020
Online Marketing

How to Improve Performance with Google Ads Price Extensions

Google Ads price extensions are one of the manually created extensions within the platform. If your ad rank is high…

Joe Martinez
July 13, 2020
Online Marketing

4 Tips for Better Display Advertising During COVID-19

Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help…

Joe Martinez
June 16, 2020
Online Marketing

4 Tips for YouTube Advertising During COVID-19

As COVID-19 impacted the country, brands changed how they market to potential customers. Many have experienced a drop in conversions…

Joe Martinez
May 11, 2020
Business Articles

6 Google Display Network Mistakes You Need to Avoid

Regardless of your industry or budget size, there are some basic guidelines I follow when managing campaigns on the Google…

Joe Martinez
March 20, 2020
Online Marketing

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