by Joe Martinez - Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media…
by Joe Martinez - Using keywords to target other brand names, products, or services is one of the easiest ways to go after…
by Joe Martinez - Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics.…
by Joe Martinez - Thanks to Apple’s iOS 14 updates, Facebook advertisers who use events for conversion optimization now have to use the…
by Joe Martinez - Google Ads already has dedicated columns you can use to review the performance of your video campaigns. While these…
by Joe Martinez - As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates,…
by Joe Martinez - As someone who has always been on the agency side of things, I am used to the pushback against…
by Joe Martinez - In December of 2020, there was an addition to the Google ads support page on Gmail Ads. Google announced…
by Joe Martinez - I completely understand how difficult it can be to explain to a client the value of YouTube. It does…
by Joe Martinez - With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but…
