Joe Martinez

I have had clients ask multiple times how they can access cost information for non-Google channels in Google Analytics. They…

Google Ads includes specific columns to help you check the performance of your video campaigns. While these built-in columns are…

As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers…

As someone who has always been on the agency side of things, I am used to the pushback against Display…

In December of 2020, there was an addition to the Google ads support page on Gmail Ads. Google announced that…

I completely understand how difficult it can be to explain to a client the value of YouTube. It does not…

Now that we are more than halfway through October, you should ideally be deep into planning your 2020 holiday advertising…

Google dynamic display ads (not to be confused with Dynamic Search Ads) are a valuable way to showcase previously viewed…

Placement targeting for your YouTube ads can be one of the most accurate targeting options in Google Ads. I want…

It's well-known that Google Ad Grants for Nonprofits come with some restrictions. While it's easy to gripe about the missing…

Ad testing is just a normal part of living the PPC life. We can already test a variety of copy…

Google Ads price extensions are one of the manually created extensions within the platform. If your ad rank is high…

Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help…

As COVID-19 impacted the country, brands changed how they market to potential customers. Many have experienced a drop in conversions…

Regardless of your industry or budget size, there are some basic guidelines I follow when managing campaigns on the Google…