Joe Cox is director of marketing for SocialVolt, an enterprise social media management company. In his role as director of marketing, Cox is responsible for the overall marketing strategy of the SocialVolt platform and overseeing its tactical execution. Prior to joining SocialVolt, Cox held an interactive strategist role at Muller Bressler Brown, where he worked with brands to implement digital marketing strategies. He has also served as a marketing manager at Coca-Cola, managing the Fuze, Powerade, Smartwater and Vitaminwater brands in the Midwest. In this role, Cox led all regional brand marketing activities and served as a certified social media spokesperson for Coca-Cola. Cox also previously held the position of brand manager at Red Bull, where he helped develop a brand with a true personality. In his roles at Coca-Cola and Red Bull, Cox focused on influencer relationship management (IRM) and emerging media and continues to do so today at SocialVolt.
