Joe Cox is director of marketing for SocialVolt, an enterprise social media management company. In his role as director of marketing, Cox is responsible for the overall marketing strategy of the SocialVolt platform and overseeing its tactical execution. Prior to joining SocialVolt, Cox held an interactive strategist role at Muller Bressler Brown, where he worked with brands to implement digital marketing strategies. He has also served as a marketing manager at Coca-Cola, managing the Fuze, Powerade, Smartwater and Vitaminwater brands in the Midwest. In this role, Cox led all regional brand marketing activities and served as a certified social media spokesperson for Coca-Cola. Cox also previously held the position of brand manager at Red Bull, where he helped develop a brand with a true personality. In his roles at Coca-Cola and Red Bull, Cox focused on influencer relationship management (IRM) and emerging media and continues to do so today at SocialVolt.
by Joe Cox - Simply put, a broken link is a link that doesn’t lead to a working web page. A link gets broken…
by Joe Cox - Content marketing allows businesses to accomplish several goals. These digital assets don’t just drive traffic, improve SEO, and engage audiences.…
by Joe Cox - The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation…
by Joe Cox - The coronavirus pandemic has changed the world in the space of just a few short weeks. From a Western perspective,…
by Joe Cox - We’ve heard just about every SEO old wives tale out there. It’s strange how some even emerged in the first…
by Joe Cox - A content audit is the process of taking stock and analysing your site’s existing content to identify that which needs…
by Joe Cox - With the rise of ecommerce, even small startups can quickly grow their customer base well beyond their local area and…
by Joe Cox - Ecommerce is big business. From established high street brands trying to play catch up with the digital revolution to homegrown…
by Joe Cox - There is no better time to take a hard look at your social media program than the beginning of the…
Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve